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.............................. Aerolineas Argentinas
Logo and Trademark..............................
Aerolíneas Argentinas is Argentina's largest domestic and international airline. It is the national airline and carries around 70% of Argentina's domestic traffic and 40% of international flights from Ministro Pistarini International Airport, which is located in Ezeiza, Buenos Aires. Aerolíneas Argentinas and LAN Airlines are the only Latin American airlines that fly to Oceania.
The airline's history can be traced back to the year 1929, when carrier Aeroposta started operations. The Argentine government, recognizing Argentina's vast geographic size and the need for fast transportation links between the countryside and the larger cities, established an airline company to carry passengers and mail. The first two destinations served were Mendoza and Posadas. Frenchmen Jean Mermoz and Antoine de Saint-Exupéry were among the company's first pilots.
By 1930, two more airlines, LASO and LANE, began flights and the number of cities served by air routes in Argentina tripled. In 1945, these two airlines merged, becoming LADE (Líneas Aéreas del Estado, i.e. State Airlines). This was a well-timed move, as World War II was entering its final stages and commercial aviation was set to start a stage of explosive growth. In 1946 the first Douglas DC-3s arrived in Argentina, and Argentina's first intercontinental airline, FAMA, was created.
In May 1949, all these carriers merged under the name Aerolíneas Argentinas. Operations started on 7 December 1950. At this time Argentina did not have suitable airport facilities, so the government of Juan Perón built Ministro Pistarini airport; General Juan Pistarini, after whom the facilities are named, designed and directed its construction. Key to the airline's growth were Alfonso Aliaga García, and Dirk Wessel Van Layden, who had been a pilot with French carrier Aéropostale (not to be confused with Aeroposta) and was influential in raising flying standards.
The DC-3 proved to be an invaluable asset for Aerolíneas Argentinas, as for many other airlines worldwide. It enabled them to fly to domestic destinations that had, until then, been unreachable – and to keep flying FAMA's international routes. Soon afterwards, Douglas DC-4s joined the fleet and services were inaugurated to Santiago de Chile, Lima, Santa Cruz, and São Paulo.
The 1950s saw the arrival of the DC-6, allowing Aerolíneas Argentinas to fly at night for the first time. Thanks to this plane, the name of Aerolíneas Argentinas was seen at terminals in New York's Idlewild airport, as well as Havana, Lisbon, London Heathrow, Dakar, and Rio de Janeiro. By the end of that decade, the Comet IV jet had begun commercial jet services worldwide, and Aerolíneas once again wanted to set the pace among South America's air companies. Airline President Juan José Güiraldes persuaded Argentina's President Arturo Frondizi to buy six of the new planes, on the understanding that Aerolíneas would pay for the planes later. And so, on March 2, 1959, 'Tres Marías', which became the first jet airplane flown by Aerolíneas, landed at Ministro Pistarini International Airport.
With these jets, Aerolíneas Argentinas kept a steady growth during the 1960s, opening routes to London, Paris, Rome, and Madrid. The 1970s saw the arrival of the Boeing 747s, 737s and 727s, and a stronger marketing strategy. Aerolíneas Argentinas was featured on many Jorge Porcel movies at that time, and the began licensing toy companies to produce models of their aircraft, a practice it maintains today.
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