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.............................. Alfa Romeo Logo and Trademark..............................

Alfa Romeo is an Italian automobile manufacturer founded in 1910. Alfa Romeo has been a part of the Fiat Group since 1986. The company was originally known as A.L.F.A., which is an acronym for Anonima Lombarda Fabbrica Automobili (translated: Lombard Automobile Factory, Public Company). Alfa Romeo has been always involved with motor racing. In the 1920s and 30s Alfa Romeo scored wins at many of the most famous and prestigious races and motoring events such as Targa Florio, Mille Miglia and Le Mans. Great success continued with Formula 1, Prototypes, Touring and Fast Touring. Private drivers also entered some rally competitions, with fine results. Alfa Romeo has competed both as a constructor and an engine supplier, via works entries Alfa Corse, Autodelta and private entries. Today Alfa Romeo is active in different Touring car series and the new Alfa Romeo 8C Competizione is planned to take part to Le Mans GT2 class in the near future.

   

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In 1910 a draughtsman named Romano Cattaneo was given the job of coming up with a badge for a new Milan-based company, ALFA. The story goes that as he was waiting for a tram at the Piazza Castello terminus in Milan, he gained inspiration from the great Visconti family's red cross and biscione (child-devouring serpent) coat of arms emblazoned over the great door of Castello Sforzesco.

With the help of Giuseppe Merosi, a designer, his sketches incorporated both the City of Milan's emblem and that of the Visconti family in a circular motif, bordered by a dark blue metallic ring containing the inscription "ALFA - ROMEO" and "MILANO" separated by two Savoy dynasty knots.

After the victory of the P2 in the inaugural Automobile World Championship in 1925, Alfa added a laurel wreath around the logo. The name "Milano", the hyphen and the Savoy knots were eliminated when Alfa Romeo opened the factory at Pomigliano d'Arco, Naples in early 1970s.

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