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.............................. AMG Mercedes Benz sub-division
Logo and Trademark..............................
Mercedes-AMG is the tuning arm of the Mercedes-Benz car company. Mercedes-Benz acquired AMG in 1999. Production climbed from 500 cars a year to 20,000 AMG vehicles in 2005 (half of which were delivered to the United States). AMG or Aufrecht Melcher Großaspach was founded in 1967 as AMG Motorenbau und Entwicklungsgesellschaft mbH (AMG Engine Production and Development, Ltd.) by former Mercedes engineers Hans-Werner Aufrecht and Erhard Melcher in a town near Stuttgart called Großaspach. "AMG" is an abbreviation that stands for: Hans Werner Aufrecht (A) and Eberhard Melcher (M) who were partners, while Aufrecht’s birthplace of Großaspach (G) supplied the third letter in the company name.
AMG started off by designing and testing racing engines. They expanded their business into building bespoke road trucks, based upon standard Mercedes cars. By the early 1980s, AMG had moved to nearby located in Affalterbach under the sole ownership of Aufrecht. Erhard Melcher stayed at the second location, a former mill in Burgstall, to deliver engine parts.
Mainly for the modern Mercedes-Benz W126 and Mercedes-Benz W201 models, AMG was producing a range of unofficial upgrade and accessories packages, although there were no official tie-ups until the mid '80s, when AMG started to supply the company with aftermarket alloy wheels and styling products.
To take advantage of the DTM race successes, official AMG-Mercedes models were developed in the 1990s. Since the Mercedes-Benz takeover, AMG sales have risen over 500%. In addition, AMG provides safety cars for the FIA Formula 1 World Championship. A recent development, the AMG performance Studio located in Affalterbach, caters for bespoke modifications on all AMG and standard Mercedes-Benz models In 1991 Daimler Chrysler acquired 51% of AMG, Hans Werner Aufrecht sold his remaining shares of the company in 2005.
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