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.............................. Asian Airlines
Logo and Trademark..............................
Asiana Airlines (Formerly Seoul Airlines) is an airline based in Seoul, South Korea and is one of South Korea's two major airlines, along with Korean Air. Asiana is a member of the Star Alliance and operates services to 12 domestic destinations and 73 international destinations in 17 countries worldwide. Asiana's headquarters and overseas hub is located at Incheon International Airport (near Seoul) and its domestic hub is at Gimpo International Airport.
Asiana was established on 17 February 1988 and started operations in December 1988 with flights to Busan. It was formed by the Kumho Asiana Group (formerly Kumho Group) as part of the South Korean government's policy to create a second flag carrier and was originally known as Seoul Air International. The South Korean government has given its approval for foreign ownership of the airline to increase from 20% to 50%. The airline is owned by private investors (30.53%), Kumho Industrial (29.51%), Kumho Petrochemical (15.05%), foreign investors (11.9%), Korea Development Bank (7.18%), others (5.83%) and employs 7,799 staff (at March 2007).
In February 2006 Asiana Airlines modernised its Corporate Identity to harmonise with those of other divisions of its parent company the Kumho Asiana Group. The names of the travel classes have changed from First Class, Business Class, and Economy Class to First, Business, and Travel classes respectively, and the colors of the travel classes have changed to yellow, blue and red for First, Business, and Travel Class, respectively. New uniforms are also planned for the crew. On 18 April 2007 Asiana was awarded a 5-star rating by Skytrax, an accolade shared only with Cathay Pacific, Malaysia Airlines, Qatar Airways and Singapore Airlines.
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