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The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
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.............................. Atelier Versace
Logo and Trademark..............................
Gianni Versace S.p.A. is an Italian clothier founded by Gianni Versace in 1978. After Gianni Versace was killed by Andrew Cunanan on July 15, 1997, his sister Donatella Versace, formerly vice-president, stepped in as creative director of the designing of Versace and his older brother Santo Versace became CEO. The first Versace boutique was opened in Milan's Via della Spiga in 1978, (though the Versace family are from Reggio Calabria) and its popularity was immediate. Today, Versace is one of the world's leading international fashion houses. Versace designs, markets and distributes luxury clothing, accessories, fragrances, makeup and home furnishings under the various brands of the Versace Group. Versace's Style Department employs a group of designers and stylists who work in teams. Each team is specifically dedicated to each fashion line or label. These teams operate under the close supervision and guidance of Creative Director, Donatella Versace.
Versace has many fans among well-known celebrities. Elton John has long been a wearer of Versace, often featuring custom items covered in diamonds or Swarovski crystal. Other notables fans of the Versace fashion house are Beyonce,
Elizabeth
Hurley, Axl Rose and the late Princess Diana, who was offered, but declined, £1,000,000 to appear on the catwalk in Versace to celebrate her divorce from Prince Charles.
Tupac Shakur (2pac) rapped about wearing the Versace label in songs such as "Hit 'Em Up" which rival rapper
Notorious
B.I.G, aka Biggie Smalls, allegedly perceived as disrespectful to himself. Tupac was also a Versace model. The late rap icon The Notorious B.I.G. was known for his love of Versace sunglasses.
Jennifer Lopez is known to wear Versace in many of her red carpet fashions. Many of the dresses that Lopez has worn has brought much publicity to the fashion house. Lopez wore one of these dresses to the 2000 Grammy's. The dress became infamous for its frontal area.
Versace is unique among Italian fashion houses to use a "face" for the House. The design company sometimes features famous individuals in their widely-seen advertisements. Whereas other houses often rely on press attention, Versace has gone a step further in their advertising strategy. As part of a such a "face" feature, the celebrity is often paid a sum and Versace clothing, compliments of the House. Madonna, for example, was paid $10.5m and given free Versace clothes for 2 years for her contribution to Versace advertising campaign in 2005.
Some of the celebrities that have been the face "for Versace" are Madonna (1995 and 2005),
Demi
Moore, Britney
Spears, and Christina
Aguilera. Halle Berry was the face of Versace for Spring/Summer 2006. Versace used the models Carolyn Murphy, Angela Lindvall, Daria Werbowy, Miriam Escott IV, Christy Turlington and Kate Moss to front the Fall/Winter 2006/7 campaign, and used actor Jonathan Rhys Meyers as the face for the mens campaign.
There are several lines which make up Versace Group. They are: Gianni Versace Couture, Versace Jeans Couture, Versace Home Collection and Versace Collection. In addition to clothing and accessories, it also operates a hotel, the Palazzo Versace.
Gianni Versace Couture, which contains high-end, often handmade apparel, jewellery, watches, fragrances, cosmetics and home furnishings, is the House's main line. Traditionally, this is the only line which is presented on the runway which is shown during Milan's fashion week, but this has not be strictly the case in recent years. Couture dresses in this line may cost about $10,000 and a suit $5,000. Donatella Versace directly heads this line and designs a vast amount of the items. Many of the accessories and home furnishings are licenced through Rosenthal and other notable companies. Most of these have the unique Versace Greek print of Medusa and/or the Greek Key motif. Atelier Versace was a haute-couture line which was discontinued soon after its inception due to lack of sales and a fall in couture marketablility.
Versace Collection and Versace Jeans Couture are licenced diffusion lines. These clothing lines incorporate elements of the signature Gianni Versace line, while focusing on current seasonal trends. Often these lines are created and produced via other designer companies, which are in constant communication with the Versace Group. Versace Collection is aimed at a younger audience than the main lines and it is also more available to a variety of economic demographics. This collection replaced Versace Classic for Spring/Summer 2006 in a drive to eradicate a skewed Versace image, due to the diffusion of multiple clothing lines within the company. In addition to the Versace Classic, the clothier also discontinued Versace Intensive and Versace Young in 2005 for the same reasons.
Versace Jeans Couture, a casual clothing line, focuses on informal clothing: high-end denim and classic Gianni Versace print shirts. It is readily available and comparably affordable. This line is distributed through 56 boutiques and flagship stores, and 1800 multi-brand points of sale, including Internet-based shops. Versace Sport comprises activewear and accessories. The name often printed on t-shirts.
Versace has taken the fashion industry by storm the last few years with Donatella's independent, strong woman inspired collection, but at the same time making it look sexy, fierce, and chic. Versace has a very wide band of A list celebrities and models supporting Versace as well as wearing their clothing.
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