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The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
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.............................. ATI Technologies Inc.
Logo and Trademark..............................
ATI Technologies U.L.C. ATI is a major Canadian designer and supplier of graphics processing units, motherboard chipsets, and video display cards. ATI is a canonical fabless semiconductor company, conducts research and development in-house, but subcontracts manufacturing and assembly to third-parties. Originally formed in 1985, in October 2006 they were purchased by AMD. In recent years, they have been involved in a constant battle for market share of the "high end" graphics cards market with NVIDIA. As of 2000, ATI's flagship product line is the Radeon series of graphics cards which directly compete with NVIDIA's GeForce. The two companies' dominance of the market has forced other vendors into niche roles.
ATI was founded under the name Array Technologies Incorporated in 1985 by four Chinese immigrants, China-born Kwok Yuen Ho and Pak Hun Lau, and Hong Kong-born Benny Lau and Lee Jia Lau. Array Technologies primarily worked in the OEM field, producing integrated video display cards for large PC manufacturers like IBM. By 1987 it had evolved into an independent graphics card retailer, marketing the EGA Wonder and VGA Wonder video display cards under its own ATI moniker.
ATI initially shipped basic 2D graphics chips to companies such as Commodore. The EGA Wonder and VGA Wonder families were released to the PC market in 1987. Each offered enhanced feature sets surpassing IBM's own (EGA and VGA) display adapters.
During the early 1990s, ATI continued to develop various 2D GUI accelerator cards that primarily targeted the Microsoft platforms. May of 1991 saw the release of the Mach8 product, ATI's first "Windows accelerator" product. Windows accelerators offloaded display-processing tasks which had been performed by the CPU. (In fact, the Mach8 was a feature-enhanced IBM 8514/A-compatible board.) 1992 saw the release of the Mach32 chipset, offering improved memory bandwidth and GUI acceleration performance. In 1994, the Mach 64 accelerator, powering the Graphics Xpression and Graphics Pro Turbo, was ATI's first recognizably modern media chipset. It offered hardware support for YUV-to-RGB color space conversion in addition to hardware zoom, early pieces of hardware-based video acceleration.
As consumer-oriented 3D acceleration became feasible in the middle of the 1990s, ATI developed a combination 2D & 3D accelerator. Known as the 3D Rage, this initial chip was based heavily upon the Mach 64, but with limited 3D acceleration added. The Rage line would span the rest of the 1990s, powering almost the entire range of ATI graphics products. The Rage Pro was one of the first viable 2D/3D competitors for the 3D-only 3dfx Voodoo chipset. ATI 3D acceleration in the Rage line advanced from the basic functionality within the initial 3D Rage to a much more advanced DirectX 6.0 accelerator in the 1999 Rage 128.
ATI broke new ground in integration in 1996 with their All-in-Wonder product line. These featured 3D acceleration powered by ATI's second generation 3D Rage II, 64-bit 2D performance, TV-quality video acceleration, video capture, TV tuner functionality, flicker-free TV-out and stereo TV audio.
Also during the time of the Rage products, ATI made a successful entrance into the mobile computing sector. With products such as the Rage Mobility, ATI was part of the establishment of 3D acceleration on notebook PCs. These products had to meet requirements much different than desktop products, such as minimized power usage, TDMS output capabilities for laptop screens, and maximized integration due to the compact nature of mobile and embedded designs.
In 2000, the Radeon line of graphics products was unveiled. A Radeon graphics processing unit was a processor with DirectX 7 3D acceleration, video acceleration, and the ubiquitous 2D GUI acceleration. The line received updates and new architectures throughout the 2000s. It has supported DirectX 7 through DirectX 10, as of 2007, in addition to video processing enhancements for burgeoning high-definition video formats. The Radeon products were also instrumental in moving to a "top-to-bottom" approach to market segmentation. The technology developed for a specific Radeon generation could be built in varying levels of robustness, in order to provide products suited for the entire market range, from the extreme high-end, to Mobility Radeon products, and to the lowest-cost budget application. Later generations expanded this to include flexibility for easy construction of both integrated and discrete parts from the same technology.
In addition to developing high-end GPUs (graphics processing unit, something ATI once called a VPU, visual processing unit) for PCs, ATI also designs embedded versions for laptops (called "Mobility Radeon"), PDAs and mobile phones ("Imageon"), integrated motherboards ("Radeon IGP"), set-top boxes ("Xilleon") and other technology-based market segments. Due to this diverse portfolio, ATI has been traditionally the dominant player in the OEM and multimedia markets.
ATI promotes some of its products with the fictional "Ruby" character, a "mercenary for hire" according to ATI website, computer animated clips produced by RhinoFX (RhinoFX ATI minisite) about Ruby on a mission (usually involving an act of being a sniper, saboteur, hacker and so on) [9] are usually displayed in large technology shows such as CeBIT, CES and similar, to impress the general audience about how ATI graphics hardware performs.
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