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.............................. Benson & Hedges
Logo and Trademark..............................
Benson & Hedges is a British brand of cigarettes owned by Gallaher Group. They are registered in Old Bond Street in London. They are manufactured by Gallaher Group PLC in Lisnafillen, Ballymena, Northern Ireland for the UK and Irish markets and by British American Tobacco PLC in Weybridge, England for other markets. The cigarettes are available in Gold, Black or Silver forms. They also manufacture Hamlet cigars. Benson & Hedges was founded in 1873 by Richard Benson and William Hedges as Benson and Hedges Ltd. The company was formed to make cigarettes for the then Prince of Wales, Albert Edward. Alfred Paged Hedges succeeded his father in the business in 1885, the same year which Richard Benson left the business. The 1900s saw branches of Benson & Hedges Ltd. opening in the United States and Canada. In 1928, the American branch became independent, it was bought by Philip Morris in 1958 who also purchased the Canadian branch in 1960. Benson & Hedges Ltd in the UK was acquired by Gallaher Limited in 1955 (now the Gallaher Group). A Royal Warrant was issued to the British company in 1878, after the required five years of supply to the Royal Family. This was revoked in 1999 due to a "lack of demand in the royal households". The Warrant seal, which had previously been on the flip lid of the box, was removed and cancelled.
It is the second most popular brand available in the UK, particularly amongst the 16-30 age range of smokers. At £5.46 for 20 Golds and 5.20 for 100's (at the time of writing - July 2007), they are relatively expensive compared to other brands. In contrast, Benson And Hedges Silvers are somewhat cheaper. However, they have a lower tobacco and nicotine content than the Gold brand. On 1 May 2007, Gallaher introduced Benson & Hedges Black. The new 10 mg 'value for money' cigarettes are available in slide packs of 20. The slide packs (Benson and Hedges Silver and Black) are aimed towards the young aspirational smoker. They retail at around £4.89. There was a proposal to distribute packets of Gold in 16 in retail outlets in order to keep the price under £5, however the idea was never fully implemented; however, packets of 14 are available in some retail outlets at a price of approximately £3.84 per pack.
Popular slang for Benson & Hedges in the UK is 'B&H', as in "I'll have 20 B&H please". In addition to this some smokers will request "20 Bensons please." Due to their relatively high nicotine and tar levels, some refer to them as 'Bangin' Headaches', in a reference to the effect this has. They are also colloquially called "Benny Hedgehogs" in London and around the Black Country area of Britain or alternatively as Golden Beauties.
In the late 1970s Benson & Hedges ran a notable advertising campaign which actually turned to advantage the increasing curbs on what could be said and shown in cigarette advertisements. A striking series of photomontages and cinema films, devised by Collett Dickenson Pearce at the peak of that agency's success, featured the gold pack in various surreal juxtapositions and transformations, devoid of words and people.
Oasis members Noel and Liam Gallagher famously smoked Benson and Hedges during their 90s heyday, with Noel even naming his two cats "Benson" and "Hedges". While Noel has switched brands, Liam still smokes the Gold Special Filters. Also, in the mid 1990s, Oasis released a collection of their singles up until their 2nd album "(Whats the story?) Morning Glory". The singles were sold in a special box shaped and coloured like Benson & Hedges cigarette packets.
Angus Young of hard rockin' AC-DC fame was also a smoker of B&H. The Loved Ones have a song on their debut album entitled "Benson & Hedges." In Italy, on the left side of the "B&H GOLD" packet, you can read "SOLO PER FUMATORI ADULTI" ("Only for adult smokers"), when usually there is written "IL FUMO E' VIETATO AI MINORI" (forbidden to underage guys). The Lost Boys Of Penzance, a surf band from Encinitas, CA, have recorded "Disadvantages of You", which was the music used for the TV commercial "Oh the disadvantages of the new Benson and Hedges 100s"
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