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.............................. Budweiser King of beers
Logo and Trademark..............................
Budweiser, sometimes referred to as Bud, is a global pale lager brand owned by the St. Louis–based Anheuser-Busch company. Budweiser is made with a proportion of rice in addition to barley malt, for which it has received some criticism, though the company takes the position that the rice gives the beer a lighter taste. Budweiser is produced in various breweries located around the United States and the rest of the world. It is a filtered beer available in draught and packaged forms. It has 5.0 percent alcohol by volume, except in Utah, Minnesota and Oklahoma where a 3.2% alcohol by weight strength is available due to state laws. Minnesota and Colorado require 3.2% alcohol by weight beer only at select public events and beer being sold in grocery stores and gas stations. Budweiser is one of the major breweries that emphasize humorous advertising campaigns, such as the "Real Men of Genius" radio commercials for Bud Light, recently moved to television. The spots feature an over-the-top, 1980s-style rock ballad sung by Dave Bickler, the former lead singer of "Survivor", describing ordinary activities as if they were heroic. The campaign originally was called "Real American Heroes," but the name was changed after the terrorist attacks of September 11, 2001.
Some Bud advertising campaigns have entered the popular culture in the United States. They include a long line of TV advertisements in the 1990s featuring three frogs named "Bud", "Weis", and "Er", and a campaign built around the phrase "Whassup?". The company is known for its sports sponsorships, video game sponsorship (Tapper), and (often) humorous advertisements. Advertising campaigns have also included a nude Ganymede grasping a beer bottle and borne aloft by a bald eagle, lizards impersonating the "Bud-weis-er" frogs, and Clydesdale horses.
Budweiser has a vast presence in motorsports; Bernie Little's Miss Budweiser hydroplane boat, sponsoring the Budweiser King Top Fuel Dragster driven by Brandon Bernstein. Budweiser has been a sponsor of Brandon and Kenny Bernstein for the last 27 years. Bobby Rahal won the 1986 Indianapolis 500 and 1986-1987 CART championships sponsored by Budweiser. Budweiser is the official beer of NHRA and NASCAR. Budweiser has sponsored top NASCAR teams such as Junior Johnson (including Darrell Waltrip and Bill Elliott), Hendrick Motorsports (including Ken Schrader, Ricky Craven and Wally Dallenbach, Jr.), and perhaps most notably DEI driver Dale Earnhardt, Jr from 2000-2007. In 2008, Budweiser will become Kasey Kahne's primary sponsor, and will split some races with Allstate. Budweiser has also sponsored many races, including the Budweiser Shootout, and previously The Bud at the Glen, Budweiser 500, and Budweiser 400.
Even in the early 20th century, the company was marketing through popular music; the company commissioned a play-on-words number called Under the Anheuser Bush, which was recorded by several early phonograph companies. Currently, some of their commercials feature the song "Galvanize", by The Chemical Brothers. In the last few years, a number of humorous advertisements for Bud Light have been shown on television. Some of the company theme songs, particularly "Here Comes the King", have been referenced by Budweiser TV commercials for many years.
Budweiser is an official partner and sponsor of Major League Soccer and the Los Angeles Galaxy Major League Soccer franchise, and was the headline sponsor of the British Basketball League in the 1990s, taking over from rival company Carlsberg. Budweiser is also an official sponsor of the English Premier League. The 2005 Hong Kong film Drink-Drank-Drunk heavily featured Budweiser product placement, with the main character Siu Min working as a logo-jacketed beer maid.
The Budweiser bottle has remained relatively unchanged since its introduction in 1876. The top label is red and currently reads "Budweiser ()". The top of the main label is red with a white banner with a pledge on it, which has changed three times. Below the banner is a coat of arms of sorts, which once had the Conrad and Co. logo on it, and now features an Anheuser-Busch stylization. Below that is a large white box. In this box the words "Budweiser Lager (King of) Beer(s) Brewed by our original (all natural) (Budweiser) process from the Choicest Hops, Rice, and Best Barley (Malt)" (words in parentheses have been added or removed over time). Because of Budweiser's "King of Beers" mantra, Bud Light is sometimes known as the "Prince of Beers" or simply "The Prince" to its avid consumers.
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