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.............................. Bvlgari Italian jewellers and watchmakers
Logo and Trademark..............................
Italian jeweler and luxury goods retailer Bulgari (usually written "BVLGARI" in ancient Roman style) is named after its founder, Greek Sotirios Vulgaris (Σωτήριος Βούλγαρης). Sotirios Vulgaris began his career as a jeweller in his home village Paramythia (Epirus, Greece), where his first store is still to be seen. He moved to Rome, Italy in 1884 where he founded his company. The current flagship store was opened in 1905 by Bulgari with the help of his two sons (Costantino and Giorgio) and the store quickly became a place where the world's rich and famous came for the unique, high quality jewelry designs combining Greek and Roman art. Although the company made a name for itself with jewelry, today it is a recognized luxury brand that markets several product lines including watches, handbags, fragrances, accessories, and hotels. Bulgari opened its first international locations in New York City, Paris, Geneva and Monte Carlo in the 1970s. For many years the company maintained a showroom in New York's Hotel Pierre. Today Bulgari has more than 230 retail locations worldwide.
In 1984 Sotirios' grandsons Paolo and Nicola Bulgari were named Chairman and Vice-Chairman of the company and nephew Francesco Trapani was named CEO. Trapani's goal to diversify the company was started in the early 1990s with the release of the Bulgari perfume line. Under his tenure the company has established itself as a luxury goods brand recognized throughout the world. In 1995 the company was listed on the Borsa Italiana. The company has seen 150 percent revenue growth between 1997 and 2003. Currently outside investors hold about 45 percent of the company's stock.
In 2001, Bulgari, along with The Ritz-Carlton Hotel Company founded Bulgari Hotels and Resorts. Bulgari opened its first hotel in Milan in 2004, and a second in Bali in 2006. Bulgari jewelry design is unique, highly regarded and often imitated (and counterfeited). In the 1970s, many of the more expensive Bulgari pieces (such as necklaces, bracelets and earrings) were characterized by instantly recognizable, bold, almost brutal designs combining large and weighty gold links with black-surfaced steel. Genuine Bulgari items usually have a unique serial number that is registered with the company.
Bulgari boutiques are found in New York, Beverly Hills, Bal Harbour, Boston, Chicago, South Coast Plaza, San Francisco, Las Vegas, Chevy Chase, Palm Beach, Dallas, Houston, Honolulu, Waikiki, and Orlando. A 16th location will open at the newly opened Natick Collection; and will boast 2,995 sq. ft. of retail space.
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