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Beck’s label, a key, is the mirror image of the coat of arms of Bremen. Since Beck’s is located on the river of a port city, it was easy to ship out its beer to the world at large and become an international beer powerhouse. Beck’s is most famous for its Pilsener lager beer consisting of the following ingredients: two row spring barley from the south of England, a special strain of yeast, ice-age glacier water from the “Rotenburger Rinne,” plus hops from the famous “Hallertau Hop Gardens” in southern Germany. Beck’s marketing material claims that it follows the strict Reinheitsgebot, the German Purity Law of 1516. As with virtually all modern beers, cultured yeast is an ingredient, in violation of the 1516 law. The Reinheitsgebot of 1516 is frequently cited in advertising and marketing material, but modern commercial breweries to not adhere to its requirement. Of particular note is that Beck’s was the first German beer company to use green bottles, which allow the beer to acquire a “skunky” aroma if exposed to sunlight or fluorescent lighting.
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