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.............................. C2 Coca Cola Product
Logo and Trademark..............................
Coca-Cola C2 (also referred to as Coke C2, C2 Cola, or simply C2) is a cola-flavored beverage introduced by The Coca-Cola Company first in Japan, then later on June 7, 2004 in the United States (and shortly thereafter, Canada), in response to the low-carbohydrate diet trend. The Coke product was marketed as having half the carbohydrates, sugars and calories, compared to standard Coke. It contains aspartame, acesulfame potassium, and sucralose in addition to the high fructose corn syrup typically found in cola beverages distributed in America. It is an alternative option for those who prefer the taste of Coke to Diet Coke, with a taste very close to traditional Coca-Cola but only half the calories. Aside from the high fructose corn syrup, one 12-ounces can of Coca-Cola C2 contains 19 mg of aspartame, 4 mg of sucralose and 19 mg of acesulfame potassium. The packaging design differs from other Coke products in that fonts are printed in black. For marketing on radio and television, the Queen song "I Want to Break Free" was used. When it was first introduced though, the Rolling Stones song "You Can't Always Get What You Want" was used.
American sales did not live up to early expectations (due, mostly, to the decline of the low-carb fad, and, partly, to the success of Coca-Cola Zero, a zero-calorie version of Coca-Cola); however, Coca-Cola said the brand would remain in its line-up, even while Pepsi discontinued its equivalent product, Pepsi Edge, in late 2005, just one year after its introduction. Many store shelves completely replaced the product with Coca-Cola Zero due to display, shelving and storage limitations, and with the introduction of Coca-Cola Cherry Zero, the product disappeared from all store shelves where it had previously remained. An inquiry to the Coca-Cola company in February of 2007 revealed that only one bottler in the South Eastern United States still produced the product, and that it had been discontinued.
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