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.............................. CCTV China
Logo and Trademark..............................
China Central Television or Chinese Central Television, commonly abbreviated as CCTV (simplified Chinese: 中国中央电视台; pinyin: Zhōngguó Zhōngyāng Diànshìtái) is the major television broadcaster in Mainland China. Organizationally, it is a sub-ministry of People's Republic of China's central government within the State Administration of Radio, Film, and Television and as such it does not have any editorial independence from the PRC government.
Its news reporting follows parameters directed by the Propaganda Department of the Communist Party of China. Most of its programming, however, is a mix of comedy and dramatic programming, the majority of which consists of Chinese soap operas. Like many media outlets in China, CCTV has had its state subsidy reduced dramatically in the 1990s, and hence finds it necessary to balance its role as a government agency with the practical fact that it must attract viewers so that it can sell commercial advertising.
In searching for viewers, CCTV has found itself in competition with local television stations (which are also state run) which have been creating increasingly large media groups in order to compete with CCTV.
Its thirty-minute evening news, Xinwen Lianbo ("network news", "news relay"), which is broadcast at 7:00 PM Beijing Time, is the most important news program in China which mainland Chinese watch to keep up with the government's politics. Although news reform has been a prominent feature of CCTV networks, the Evening News has remained relatively the same since its first appearance in the early 1980s, having mainly focused on leaders receiving foreign guests and going on visits to foreign countries, the CPC's leaders having top meetings or conferences, and stories of courage that are supposed to exemplify one form or another of communism. Many important political news stories are broadcast through that program. This program is uploaded onto YouTube daily by Duowei, a Chinese news network.
Its yearly special program of celebrating the Chinese New Year, the CCTV New Year's Gala, is undoubtedly the most watched program. In 2007 research data shows that the Gala was watched by over 800 million people all over the world. It started in the early 1980s. Each year, some singers and comedians become famous because of their single performance on that night.
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