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.............................. Chanel Logo and Trademark..............................

The House of Chanel , more commonly known as Chanel, is a Parisian fashion house in France founded by Gabrielle Bonheur "Coco" Chanel (b.1883 - d.1971). According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the grandsons of the early (1924) Chanel partner Pierre Wertheimer. 

The Chanel logotype is an interlocking double-C, one facing forwards the other facing backwards. This derives from the name Coco Chanel. "Coco" is the nickname frequently used by Chanel founder, Gabrielle Chanel. The logotype was not trade-marked until during the first openings of Chanel stores.

Chanel is currently dealing with illegal use of the double-C logotype on cheaper goods, especially counterfeit handbags. Countries said to be producing great numbers of counterfeit Chanel handbags are Vietnam, Thailand, and China. An authentic Chanel handbag retails from around $1,500, while a counterfeit usually costs around $100, creating a demand for the signature style at a cheaper price. All authentic Chanel handbags are serialised.

   

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Chanel revolutionized haute couture fashion by completely replacing the traditional corset with the comfort and casual elegance of simple suits and dresses. She introduced to the world her signature cardigan jacket in 1925, introducing a more sultry and seductive definition to “sexy.” She had numerous other major successes that changed the fashion industry including the ever popular "'Chanel suit'", an elegant creation composed of a knee-length skirt and trim, boxy jacket, traditionally made of woven wool with black sewing trim and gold buttons, worn with large costume-pearl necklaces. Elite women of high societies around the world began to flock to the now legendary Rue Cambon boutique to commission couture outfits from her. The House of Chanel became an icon of elegance and from then on, the name “Chanel” became synonymous with elegance, wealth, and elitism, as well as the ultimate sign of French high class, la coquetterie.

The Luxury Line, introduced in 2006 featuring a metal chain embedded in the leather, is one of the most desired "it" bags of the moment. Chanel still is popular because they mix the trends of today with the class and simplicity they had when they first opened. The House of Chanel, under the leadership of Karl Lagerfeld, has defined the style and fashion of Chanel as being the five essentials: audacious, perfectionist, unique, passionate, and visionary.

After the phenominal success of her perfume, No. 5, Coco Chanel's fashions became even more well-known and were purchased by the high flyers of London and Paris society alike. Chanel took to living at the Hôtel Ritz Paris, and her suite of residence has become famous and is now named the "Coco Chanel Suite."

Chanel is also known for its quilted fabric which also has a "secret" quilting pattern sewn at the back to keep the material strong. This material is used for clothing and accessories alike. The brand is now headed by German-born designer Karl Lagerfeld, who also designs for the House of Fendi, as well as his namesake label.

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