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The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
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.............................. Ciera Oldsmobile
Logo and Trademark..............................
Oldsmobile is a brand of automobile produced for most of its existence by General Motors. Founded by Ransom E. Olds in 1897, the company produced automobiles in the United States until 2004. In its 107-year history, it produced 35.2 million cars, including at least 14 million built at its Lansing, Michigan factory. When it was phased out, Oldsmobile was the oldest surviving American automobile marque, and one of the oldest in the world, after Daimler and Peugeot. Early on in their history, Olds enjoyed a healthy public relations boost from the 1905 hit song " In My Merry Oldsmobile". The well known song was updated in the fifties to sing about "The Rocket 88".
The strong public relations efforts by GM in the 1950s was epitomized in the Motorama auto show. The impact of that traveling show, was literally a "one company", auto-show extravaganza. Millions of Americans attended, in a spirit not unlike a "mini-World's Fair". Every GM division had a "Dream Car". Oldsmobile's dream/concept car was called "The Golden Rocket".
The Dr. Oldsmobile theme was one of Oldsmobile's most successful marketing campaign's in the early '70s, it involved fictional characters created to promote the wildly popular 442 muscle car. 'Dr. Oldsmobile' was a tall lean professor type who wore a white lab coat. His assistants included 'Elephant Engine Ernie' who represented the big block 455 Rocket engine. 'Shifty Sidney' was a character who could be seen swiftly shifting his hand using a Hurst shifter. 'Wind Tunnel Waldo' had slicked back hair that appeared to be constantly wind blown. He represented Oldsmobile's wind tunnel testing, that produced some of the sleekest designs of the day. Another character included 'Hy Spy' who had his ear to the ground as he checked out the competition.
In the 1970s, the mid-size Oldsmobile Cutlass was the division's best-selling model, and for several years in the late 1970s and early 1980s, it was the best-selling car in America. But the sales of the Cutlass and other Oldsmobile models fell beginning in the 1990s. The brand was hurt by its image as old and stuffy, and this perception continued despite a public relations campaign in the late 1980s that proclaimed this was "not your father's Oldsmobile." Ironically, many fans of the brand say that the declining sales were in fact caused by the "this is not your father's Oldsmobile" campaign", as the largest market for Oldsmobiles was the population whose parents had in fact owned Oldsmobiles.
After the tremendous success of the early 1980s, things changed quickly for Oldsmobile, and by 1990 the brand had lost its place in the market, squeezed between the resurgent Pontiac and Buick divisions. Oldsmobile's signature cars gave way to rebadged models of other GM cars, and GM shifted the performance mantle to Chevrolet and Pontiac. GM continued to use Oldsmobile sporadically to showcase futuristic designs and as a "guinea pig" for testing new technology, with Oldsmobile offering the Toronado Trofeo, which included a visual instrument system with a calendar, datebook, and climate controls. Later, Oldsmobile introduced the Aurora, which would be the inspiration for the design of its cars from the mid-1990s onward. By this time, GM had shifted Oldsmobile from their technology leader back to a brand that filled a traditional slot between Pontiac and Buick that in reality no longer existed. Oldsmobile also received a new logo based on the familiar "rocket" theme, but by 1997 all the familiar model names (Cutlass Supreme, 88, 98 and Toronado) were gone. New models were introduced with designs inspired by the Aurora.
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