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.............................. Colgate
Logo and Trademark..............................
Colgate manufactures a very wide range of toothpastes. Colgate Ribbon Dental Cream was the first toothpaste in a collapsible tube in 1896. It had previously been sold in glass jars since 1873. One variety is called Duraphat and is intended for the treatment and prevention of dental caries. It comes in 2 strengths: 2800 and 5000. The toothpaste is ideal for the management of high risk patients such as those with rampant, early, existing or recurrent coronal or root caries. Since it is used in place of regular toothpaste, it is an easy treatment regime for patients to comply with. The prime constituent is sodium fluoride and it is sometimes prescribed as part of a program of fluoride therapy. It is available as a prescription only product.
Colgate Total is a general use toothpaste containing triclosan, sodium sacchrin, low concentrations of sodium hydroxide, hydrated sillica, as well as other polymers. It is also known for a controversial note on the back of its package: "As soon as you finish brushing, bacteria start to build up on your teeth and cause cavities, gingivitis, plaque, tartar and bad breath".
Although most Colgate toothpaste brands use sodium fluoride, Colgate Cavity Protection toothpaste can be found which instead contains sodium monofluorophosphate as the active ingredient. Tartar Control brands use the antibiotic triclosan to try to kill more plaque bacteria in plaque before it turns into tartar, although regular toothpaste's foaming action kills bacteria like soap does. An advertising campaign for Colgate toothpaste from the 1940s used the slogan "It cleans your breath while it cleans your teeth". From the 1960s onwards the slogan was "The Colgate ring of confidence".
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