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.............................. Corvette 2002 Chevrolet
Logo and Trademark..............................
The Chevrolet Corvette is a sports car that has been manufactured by Chevrolet since 1953. It is built today at a General Motors assembly plant in Bowling Green, Kentucky, but in the past it was built in Flint, Michigan and St. Louis, Missouri. It was the first all-American sports car built by an American car manufacturer. The National Corvette Museum and annual National Corvette Homecoming are also located in Bowling Green, Kentucky. While the style of a car may be just as important to some as to how well the car runs, it was not until 1927, when General Motors hired designer Harley Earl, that automotive styling and design became important to American automobile manufacturers. What Henry Ford did for automobile manufacturing principles, Harley Earl did for car design. Most of GM's flamboyant "dream car" designs of the 1950s are directly attributable to Earl, leading one journalist to comment that the designs were "the American psyche made visible." Harley Earl loved sports cars, and GIs returning after serving overseas in the years following World War II were bringing home MGs, Jaguars, Alfa Romeos, and the like. In 1951, Nash Motors began selling a two-seat sports car, the Nash-Healey, that was made in partnership with the Italian designer Pinin Farina and British auto engineer Donald Healey. Earl convinced GM that they also needed to build a two-seat sports car. Earl and his Special Projects crew began working on the new car later that year, which was code named "Opel." The result was the 1953 Corvette, unveiled to the public at that year's Motorama car show. The original concept for the Corvette emblem incorporated an American flag into the design, but was changed well before production since associating the flag with a product was frowned upon.
Taking its name from the corvette, a small, maneuverable fighting frigate (the credit for the naming goes to Myron Scott), the first Corvettes were virtually handbuilt in Flint, Michigan in Chevrolet's Customer Delivery Center, now an academic building at Kettering University. The outer body was made out of a revolutionary new composite material called fiberglass, selected in part because of steel quotas left over from the war. Underneath that radical new body were standard Chevrolet components, including the "Blue Flame" inline six-cylinder truck engine, two-speed Powerglide automatic transmission, and drum brakes from Chevrolet's regular car line. Though the engine's output was increased somewhat, thanks to a triple-carburetor intake exclusive to the Corvette, performance of the car was decidedly lackluster. Compared to the British and Italian sports cars of the day, the Corvette was underpowered, required a great deal of effort as well as clear roadway to bring to a stop, and even lacked a "proper" manual transmission. Up until that time, the Chevrolet division was GM's entry-level marque, known for excellent but no-nonsense cars. Nowhere was that more evident than in the Corvette. A Paxton supercharger became available in 1954 as a dealer-installed option, greatly improving the Corvette's straight-line performance, but sales continued to decline.
GM was seriously considering shelving the project, leaving the Corvette to be little more than a footnote in automotive history, and would have done so if not for two important events. The first was the introduction in 1955 of Chevrolet's first V8 engine (a 265 in³ {4.3 L}) since 1919, and the second was the influence of a Soviet emigré in GM's engineering department, Zora Arkus-Duntov. Arkus-Duntov simply took the new V8 and backed it with a three-speed manual transmission. That modification, probably the single most important in the car's history, helped turn the Corvette from a two-seat curiosity into a genuine performer. It also earned Arkus-Duntov the rather inaccurate nickname "Father of the Corvette."
Another key factor in the Corvette's survival was Ford's introduction, in 1955, of the two-seat Thunderbird, which was billed as a "personal luxury car", not a sports car. Even so, the Ford-Chevrolet rivalry in those days demanded that GM not appear to back down from the challenge. The "T-Bird" was changed to a four-seater in 1958. There have been six generations of the Corvette so far, sometimes referred to as C1 through C6.
The Corvette was Motor Trend magazine's Car of the Year for 1984 and 1998. It has also been on Car and Driver magazine's annual Ten Best list eleven times: the C4 from 1985 through 1989 and the C5 in 1998, 1999, and 2002 through 2005. The new C6 was also named to that list and was nominated for the North American Car of the Year award for 2005. The C6 Z06 was named "Most Coveted Vehicle" in the 2006 Canadian Car of the Year contest.
Automobile Magazine called the Sting Ray the "coolest car in history", and Sports Car International placed it at number 5 on their list of the Top Sports Cars of the 1960s. The 1999 Corvette Convertible, along with the Mercedes-Benz S500, were named Best Engineered Car of the 20th century by the Society of Automotive Engineers publication Automotive Engineering International. Corvette has been selected as the pace car at the Indianapolis 500 nine times: 1978, 1986, 1995, 1998, 2002, 2004, 2005, 2006, 2007.
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