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.............................. Crayola Logo and Trademark..............................

Crayola is a brand of crayons and other writing and drawing utensils, such as markers, chalk, and colored pencils manufactured by Binney & Smith, Inc. The Crayola company was one of the first to make its crayons, chalk, markers, and colored pencils as well as other writing utensils and artistry tools non-toxic. It is primarily popular in the United States, Canada, New Zealand, Australia, Guatemala and the United Kingdom and many other countries. Crayola Crayons were invented by cousins Edwin Binney and C. Harold Smith. Binney's wife Alice coined the word "Crayola" by combining the French word for chalk (craie) and the "olea" part of "oleaginous" (oily).

The first box of Binney & Smith crayons, produced in 1903, sold for a nickel and contained eight colors: red, orange, yellow, green, blue, violet, brown, and black. While it was widely known that the 8 count box was the box they initially sold their crayons in, they carried a full line of boxes in different sizes and colors for many usehs. Each box used a numbering system to identify them. In reality they had around 20 different crayon box offerings. They ranged from the Rubens Crayola No. 6 which was targeted for artists to the No. 51, which contained 28 colors. 

   

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Many of these colors, such as English Vermillion, Venetian Red, Permanent Magenta and Van Dyke Brown are no longer produced by Crayola. Crayola's earliest years had around 38 different colors across their product line. They expanded this in 1926 with the acquisition of the Munsell color line. In the 1930s they put out a rare compilation of 52 colors in a box. By this time they had done a lot of renaming and color adjustments. In 1949, they did more color reorganization by introducing the box of 48 colors still sold today. Unfortunately, Crayola only recognizes a couple of very specific color name changes in their history. These include the change in 1958 when the name Prussian Blue was changed to Midnight Blue in response to requests from teachers. In the same year additional crayons were added, expanding the selection to 64 colors. New colors included Copper, Plum, Lavender, Mulberry, Burnt Orange, Aquamarine and ten other colors.

In 1962, Binney & Smith chose to change the name Flesh to Peach in response to the Civil Rights Movement, since not all people are the same skin color. While this is accurate, in reality, Crayola had changed this color from its original 1903 'Flesh Tint' to Flesh then temporarily to 'Pink Beige', back to Flesh and then finally to Peach. In 1999, the name Indian Red was changed to Chestnut because children wrongly perceived the color to be that of Native Americans, when in fact "Indian Red" had its roots in a dye from India. There have been numerous other name changes undocumented but just as real. Van Dyke Brown changed to plain Brown. Madder Lake changed to Dark Red. Rose Pink eventually became Carnation Pink. Charcoal Gray became Neutral Gray and then finally just Gray. There are many other examples of this throughout their history.

In 1972, eight bright, neon crayons were added: Chartreuse, Ultra Blue, Ultra Orange, Ultra Red, Hot Magenta, Ultra Green, Ultra Pink, and Ultra Yellow.

In 1990 only the name Hot Magenta stayed and the other names were replaced by: Atomic Tangerine, Outrageous Orange, Shocking Pink, Blizzard Blue, Laser Lemon, Screamin' Green, and Wild Watermelon. Eight additional fluorescents were added: Electric Lime, Purple Pizzazz, Razzle Dazzle Rose, Unmellow Yellow, Magic Mint, Radical Red, Sunglow, and Neon Carrot.

In 1990 Crayola did some promotional work to formally retire eight colors and replace them with eight new shades. While these might be the first official retired colors, there have been many other colors not recognized as such over the years. Nevertheless, the retired colors enshrined in the Crayola Hall of Fame included: Green Blue, Orange Red, Orange Yellow, Violet Blue, Maize, Lemon Yellow, Blue Gray and Raw Umber. Colors added were Cerulean, Vivid Tangerine, Jungle Green, Fuchsia, Dandelion, Teal Blue, Royal Purple, and Wild Strawberry.

Consumers named 16 new colors in 1993, bringing the total to 96. New colors included Asparagus, Macaroni and Cheese, Razzmatazz, Timber Wolf, Cerise, Mauvelous, Robin's Egg Blue, Tropical Rain Forest, Denim, Pacific Blue, Shamrock, Tumbleweed, Granny Smith Apple, Purple Mountain's Majesty, Tickle Me Pink, and Wisteria.

Magic Scents Crayons was a line of Crayola crayons that were scented. Binney & Smith Inc. introduced them in 1994 with mostly food scents. There were numerous reports that children were eating the food-scented crayons, so the food scents were retired and replaced with non-food scents, which later evolved into Color 'N Smell in 1997. Crayola stopped producing scented crayons until a new line called Silly Scents in 2007.

In 1998, 24 new colors were added, bringing the total to 120. The names continued to evolve, with colors like Pink Flamingo, Caribbean Green, Fuzzy Wuzzy Brown, Purple Heart, Banana Mania, Cotton Candy, Manatee, Outer Space, Shadow, Pig Pink, Vivid Violet, and Mountain Meadow. Thistle was retired from the 120-count assortment in 2000 to make room for Indigo, and Torch Red was renamed Scarlet.

Crayola marked their 100th birthday by having consumers again name new colors and vote four out: Blizzard Blue, Magic Mint, Mulberry, and Teal Blue made way for Inch Worm, Jazzberry Jam, Mango Tango, and Wild Blue Yonder. There are many places around the world that can be visited to learn more about all the many colors there are, one being the Crayola Factory near Bethlehem, Pennsylvania. Each year, Binney & Smith produces 3 billion crayons.

Crayola crayon packs have come in a variety of sizes from 2 crayons up to 800 for the bulk boxes. The colors contained in a package have ranged from 2 up to 200 (although a 200 color package includes "special effect" crayons such as glitters or neons, etc.). In general, though, the most common packages are multiples of eight: 8, 16, 24, 32, (40), 48, (56), 64, 72, 80, (88), 96, (104), (112), and 120 packs. The 120 pack is sometimes a package composed of two 48 pack containers and a 24 pack container. There have been 240 pack Crayola Cases that simply house two of the 120 crayon cases, although limited a number of these have been produced since 2005.

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