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Cadillac is a brand of luxury vehicles, part of General Motors, produced and mostly sold in the United States and Canada. In the United States, the name became a synonym for “high quality”, used in such phrases as “the Cadillac of watches,” referring to a Rolex. In English usage outside North America, other brands are used in such phrases – usually Rolls-Royce. Cadillac’s current slogan is “Life, Liberty and the Pursuit,” in reference to the inalienable rights mentioned in the United States Declaration of Independence. After GM phased out the D platform in 1996, Cadillac was left with a completely front-wheel drive lineup except for the European-based Catera, introduced for 1997. The GMC Yukon Denali-based Escalade, Cadillac’s first sport utility vehicle, was introduced in 1998 for the 1999 model year, and featured standard all-wheel drive. It was quickly created to capitalize on the instant market success of the Lincoln Navigator launched as a 1998 model and seemingly destined to propel the Lincoln brand’s sales total for the 1998 calendar year well ahead of Cadillac’s. Had this happened, it would have been the first time Lincoln’s sales total exceeded Cadillac’s in the previous forty-eight years.
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