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.............................. Danone
Logo and Trademark..............................
Groupe Danone (Euronext: BN, NYSE: DA) (known as Dannon in the United States) is a food-product company with its central headquarters in Paris, France. It claims world leadership in dairy products, which are marketed under the corporate name umbrella, and also in bottled water. It swapped its world number 2 position as producer of cereals and biscuits for the same position in baby foods, having sold the biscuits division to Kraft Foods and acquired Numico.
Besides the Danone/Dannon brand of yoghurts, the company owns several internationally known brands, namely Volvic, Evian, and Badoit. About 55% of its 2005 net sales derived from dairy, 27% from beverages, and 18% from biscuits and cereals. Danone owns many water brands worldwide. In Asia, it has acquired Yili, Aqua (Indonesia), and Robust (92%), and has a 51% holding in China's Wahaha Group, giving it a total market share of 20%, making it the leading vendor of packaged water in Asia.
The original company bearing the corporate name was founded in 1919 by Isaac Carasso in Barcelona (Spain) as a small factory producing yoghurt. The factory was named "Danone", a Catalan diminutive of the name of his first son, Daniel.
Ten years later, the first French factory was built, but during WWII, Daniel Carasso moved the company to New York, where Dannon Milk Products Inc. was founded. In the United States, Daniel partnered with the Swiss-born Spaniard Joe Metzger and changed the brand name to Dannon to sound more American.
In 1951, Daniel Carasso returned to Paris to manage the family's businesses in France and Spain, and the American business was sold off in 1959. In Europe, Danone merged with Gervais, the leading fresh cheese producer in France in 1967, becoming Gervais Danone.
Due to its narrow focus and relatively small size, it is potentially an attractive takeover target for its competitors, namely Nestlé, PepsiCo, Kraft Foods. In mid-July 2005, the share price of Danone rose by 20% in two weeks on rumours of a bid approach by PepsiCo, although this intention was denied. On realising that a takeover of a national champion such as Danone by a foreign company was indeed possible in the more open capital markets, the "economically patriotic" French government stepped in by drafting a law to protect companies in "strategic industries" such as Danone from takeover. This has been dubbed the "Danone Law".
Speculation was renewed once again in the summer of 2006, when PepsiCo declared its intention to grow significantly in France, through a sizeable non-hostile acquisition, and Kraft was also reported in The Figaro not to have ruled out an acquisition on French soil. The stock market apparently marked down the possibility of a bid by Pepsico following the Numico acquisition.
Current members of the board of directors of Groupe Danone are: Bruno Bonnell, Richard Goblet d'Alviella, Michel David-Weill, Emmanuel Faber, Jean Laurent, Hirokatsu Hirano, Bernard Hours, Christian Lauble, Hakan Mogren, Jacques Nahmlas, Benoît Potier, Franck Riboud, and Jacques Vincent. In 2004, the annual compensation of these individuals were: Franck Riboud, €2,426,860 (euros), Jacques Vincent, €1,511,140, Emmanuel Faber, €746,430.
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