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.............................. Dewar's Finest Scotch Whisky
Logo and Trademark..............................
Dewar's, a brand of blended Scotch whisky, as opposed to a single malt, was founded by John Dewar, Sr. in 1846. Under the guidance and leadership of his two sons, John A. Dewar Jr. and Tommy Dewar, the brand expanded on a global scale. Tommy Dewar, gifted with charisma and charm, was a large asset to the success of the brand. Spending 2 years traveling the world publicizing the Dewar's name, he became famous as an author with his personal journal recounting his travels titled Ramble Round the Globe. By 1896, Dewar's had grown and become a global brand, acknowledged by consumers and whisky enthusiasts all over the world. Dewar's eventually expanded their product by constructing the Aberfeldy Distillery in 1896, which produces single malt scotch whisky under the labels Aberfeldy 12 and Aberfeldy 21.
Dewar's Scotch Whisky delivered the first motion picture advertisement for a drink in 1897. The advertisement was broadcasted on the roof of a building in New York's Herald Square and was produced by the Edison Company. The traffic stops out of amazement.
Andrew Carnegie sent a small barrel of Dewar's Whisky to President Benjamin Harrison in 1891. The President received flack from the press for supporting a foreign brand and not the domestic bourbon, but this ended up doing wonders for Dewar's advertising as orders from all over the United States began to pour in for Dewars Whisky. A quote from Tommy Dewar at the time reads, "it was the very best advertisement I ever had, and certainly the cheapest...inquiries and orders flowed to us from all parts of the states."
Tommy Dewar, with his impeccable sales ability, was able to spread a demand for Dewar's whisky to London; a place where whisky was little known or drank. He traveled there looking for two men, only to find out that one of them had passed away, and the other was bankrupt. Somehow Tommy was able to spread his brand and before long London was demanding for Dewar's Whisky.
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