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The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
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.............................. Dove
Logo and Trademark..............................
Dove is a soap and personal care brand (including hair care products) owned by Unilever. Dove soap is formulated to be pH neutral, with a pH that is usually between 6.5 and 7.5. Dove products are manufactured in Hammond, Indiana, USA; Germany; and Brazil. The Dove trademark and brand name is currently owned by Unilever. Dove's logo is a silhouette profile of a dove, the colour of which often varies. Dove's products include: anti-perspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care and facial care products. The bar forms of Dove are currently produced in the cool moisture, exfoliating, sensitive skin unscented, nutrium nourishing, white, pink, calming night, and energy glow versions.
In 2006, Dove started the Dove Self-Esteem Fund. The stated goal of the fund is to be "an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves." Dove opened the program with a short film, Evolution, that chronicled the transformation of a model from an average looking woman to one with supermodel looks, showing all the steps that have to be taken (including extensive photo manipulation) to achieve the look. The film was widely distributed on the Internet (including Dove's fund's site) and in the media. It was also shown on the popular morning show Good Morning America.
In 1955, Lever Brothers introduced Dove, which contained a patented, mild cleansing ingredient, into the soap category. It was positioned - then and now - as a "beauty bar" with one-fourth cleansing cream that moisturizes skin while washing as opposed to the drying effect of regular soap. Advertisements reinforced the mesage by showing the cream being poured into the beauty bar. in 1979, the phrase "cleansing cream" was replaced with "moisturizer cream". In 1979, a Pennysylvania dermatologist showed that Dove dried and irritated skin significantly less than ordinary soaps, based on which Unilever started aggressive marketing and won more than 24% of the market by 2003.
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