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.............................. Dr Pepper
Logo and Trademark..............................
Dr Pepper is a carbonated soft drink marketed in North America by Cadbury Schweppes Americas Beverages (CSAB), a unit of Cadbury Schweppes. The headquarters of CSAB are situated in Plano, Texas, a suburb of Dallas, Texas. There is also a no-sugar version, Diet Dr Pepper, as well as many other flavors.
The drink was first sold in Waco, Texas, in 1885. It was introduced nationally in the United States at the 1904 Louisiana Purchase Exposition as a new kind of cola, made with 23 flavors. The exact date of Dr Pepper's conception is unknown, but the U.S. Patent Office recognizes December 1, 1885 as the first time Dr Pepper was served.
It was formulated by German pharmacist Charles Alderton in Morrison's Old Corner Drug Store in Waco. To test his new drink, he first offered it to store owner Wade Morrison, who also found it to his liking. After repeated sample testing by the two, Alderton was ready to offer his new drink to some of the fountain customers. Other patrons at Morrison's soda fountain soon learned of Alderton's new drink and began ordering a "Waco". Alderton gave the formula to Morrison. A popular belief is that the drink was named after Morrison's former employer in Texas, but this has been disputed by the Dr Pepper company itself. They state that before moving to Texas, Morrison lived in Wythe County, Virginia near a Dr. Charles T. Pepper, and may have been close to Pepper's daughter at the time.
There is also a Dr Pepper Museum in downtown Waco. It is located in the Artesian Manufacturing and Bottling Company building in downtown Waco, and opened to the public in 1991. The Artesian Manufacturing and Bottling Company building was the first building to be built specifically to bottle Dr Pepper. The building was completed in 1906 and Dr Pepper was bottled there until the 1960s. The museum has three floors of exhibits, a working old-fashioned soda fountain, and a gift store full of Dr Pepper memorabilia.
Dr Pepper almost became a Coca-Cola brand in the mid-to-late 1980s. Dr Pepper became insolvent in the early 1980s, prompting an investment group to take the company private. Several years later, Coca-Cola attempted to acquire Dr Pepper, but was blocked from doing so by the United States Federal Trade Commission (FTC). Around the same time, Seven Up was acquired from Phillip Morris by the same investment company that bailed out Dr Pepper. Upon the failure of the Coca-Cola merger, Dr Pepper and Seven Up merged (creating Dr Pepper/Seven Up, Inc., or DPSU), giving up international branding rights in the process. After the DPSU merger, Coca-Cola obtained most non-U.S. rights to the Dr Pepper name (with PepsiCo taking the Seven Up rights)
In the United States, Cadbury Schweppes Americas Beverages (CSAB) does not have a complete network of bottlers and distributors, so the drink is sometimes bottled under contract by Coca-Cola or Pepsi bottlers. Prior to the initial Cadbury Schweppes investment-turned-buyout, 30% of Dr Pepper/Seven Up products were produced and distributed by Pepsi bottlers, and another 30% by Coca-Cola bottlers. The remaining 40% was produced and distributed by independent bottlers (mainly consisting of pre-Dr Pepper/Seven Up-merger regional bottlers) and the Dr Pepper/Seven Up Bottling Group.
Presently, Dr Pepper is mostly reliant on the Cadbury Schweppes Bottling Group (known as Dr Pepper/Seven Up Bottling Group until June, 2006) to bottle and distribute its products in 30+ states. Coca-Cola and Pepsi have essentially stopped bottling and distributing CSAB products in favor of in-house alternatives, although regional exceptions can be found. It is notable that Pepsi bottlers have been dropping Dr Pepper without an equivalent replacement. Previously a Pepsi bottler without a Dr Pepper franchise would typically bottle Dr. Wells, and Coke bottlers would make Mr. Pibb.
In Canada and Poland, Cadbury-Schweppes has licensed distribution rights to PepsiCo. In Mexico, Germany, France, Italy, Sweden, The Netherlands, Slovakia, Finland, Austria, Czech Republic, Belgium, and Norway, Cadbury-Schweppes owns the trademark and distributes the product. In Spain, Turkey, and Greece it is almost impossible to find as it is usually imported from the United Kingdom in particular supermarkets. In almost all of the other countries of the world, The Coca-Cola Company purchased the trademark from Cadbury-Schweppes and distributes the product. This mixed worldwide ownership of the trademark is due to antitrust regulations which prevented Coca-Cola from purchasing the rights everywhere. Dr Pepper is also available in Japan and South Korea. Although not locally bottled in New Zealand any more, imported cans of Dr Pepper are often found in independent convenience stores (dairies).
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