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.............................. Ermenegildo Zegna
Logo and Trademark..............................
The high-fashion clothing company Ermenegildo Zegna was founded in 1910 in Trivero, Italy by tailor and entrepreneur Ermenegildo Zegna. The company is often referred to simply as Zegna. Zegna quickly gained a reputation for producing fine quality wool suits, and by the end of the 1930s, the outfitter employed 1,000 workers. In 1942, the company was rebranded into Ermenegildo Zegna and Sons, as Ermenegildo's sons Aldo (born 1920) and Angelo (born 1924) joined the company. By 1955, Ermenegildo Zegna and Sons employed 1,400 workers.
Zegna suits, long popular in Italy, were first sold in the United States in 1938, although due to high prices, they were sold in limited numbers during the Depression and war years. Aldo and Angelo Zegna took control of the company in 1966 when their father died at the age of 74. All Zegna suits were made-to-measure until 1968 when the brothers launched a line of ready-made suits for commercial sale. The new line was produced in Zegna's factory in Novara, Italy.
Another factory was opened in Spain in 1973, and another in Greece in 1975. The Greek plant closed after two years, however, because it was deemed unprofitable. A Zegna plant opened in Switzerland in 1977, which today employs 800 workers. While many Zegna suits are factory produced, the majority of premium suits are still made-to-measure.
Zegna opened its first retail store in Paris in 1980. Another store was opened in Milan in 1985. By the year 2000, there were 300 Zegna retail locations worldwide. Currently, the Zegna Group has boutiques in Armenia, Austria, Azerbaijan, France, Germany, Great Britain, Spain, Greece, the Philippines, Mexico, the United States and Japan. More recently, stores have also opened in Bulgaria, Romania, Canada, China, Argentina, Brazil, Hong Kong, Indonesia, South Korea, Singapore, Malaysia, Taiwan, Poland, Australia, New Zealand, India, Portugal and Dominican Republic.
Zegna's flagship boutique locations are mostly found in the United States, Europe and Japan with megastores in Boston, New York, Beverly Hills, Paris, Milan, Tokyo, and London. As of 1999, the Zegna Group had eight manufacturing plants in Italy, two in Spain, three in Switzerland, one in Mexico and one in Turkey. Zegna's range of manufactured products covers fabrics, suits, neckties, knitwear, shirts, accessories and sportswear. Zegna clothing is sold in American, European and Asian markets.
Ermenegildo Zegna has a yearly output of over two million meters of fabric, 350,000 suits, one million pieces of sportswear and 1.5 million neckties. Zegna employs 4,500 workers worldwide. Forty percent of the company's sales are in the Americas, 40 percent in Europe and 20 percent in Asia. Angelo Zegna has been the sole president of the Zegna Group since Aldo Zegna died in 2000.
Most Zegna suits cost in the US$2,000 - $3,000 range, similar to competitors such as Gucci, Fendi, Prada, Versace and Armani. Price is dependent upon several factors. The "Z Zegna" sport/diffusion line features suits starting at about US$900, and tend to be less conservative in their styling. Zegna's top line is "Couture," formerly known as "Napoli Couture." A famous face of Zegna is Adrien Brody, an Oscar winning actor, who advertised Zegna's Spring/Summer 2003 and Fall/Winter 2003 lines.
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