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The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
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.............................. Eroski Center
Logo and Trademark..............................
Eroski is a Spanish Basque supermarket chain with nearly 1,000 outlets spread across Spain (excluding franchises). It is run as a worker co-operative within the Mondragón Corporación Cooperativa group. The establishments vary in size from the largest hypermarkets, simply named 'Eroski' (of which there are 75 stores, including 40 with petrol stations), down to smaller 'Eroski Center' stores (473, including 2 petrol stations), 219 'Eroski City' outlets and 234 'Eroski Viajes' travel agent centres. The group's total sales floor space is approximately 1,500,000m2.
Aliprox supermarkets are not owned by Eroski, despite having a similar logo. Instead, Aliprox is the brand for franchises. These outlets are independently owned, but still maintain the same product ranges, sales policies and general standard expected throughout the company. There are presently 553 franchised outlets.
These names replace the former hierarchy of 'Eroski', 'Maxi', 'Consum' and 'Charter', the latter of which was the name reserved for smaller franchise stores. This rebranding took place during the course of 2003-2004 in an effort to re-focus the company as the many different names confused customers. Indeed, regardless of the name over the door, customers inevitably referred to the shops as 'Eroski', not Maxi or Charter. Under the new name, consumers are referring to the company correctly.
Having taken a strong grip over the Spanish mainland, especially in the Basque Country from where the company originates, the company is now expanding into France. They have three hypermarkets, eighteen supermarkets and seven petrol stations in the country at this time. Alongside this, they also own the Forum sports store chain, 172 perfume shops and six cash and carry outlets. A merger with the Valencia-based co-operative Consum lasted only a few years. In 2005, each went their way.
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