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.............................. Fanta
Logo and Trademark..............................
Fanta is a global brand of fruit-flavored soft drink from the Coca-Cola Company. There are over 115 flavors world-wide; however, most of them are only available in some countries. The brand was originally introduced in Germany in 1940, and was purchased by Coca-Cola in 1960. Today it is available in 180 countries. Fanta was created during World War II in Germany by the German Coca-Cola bottling company. Due to restrictions on shipping between Germany and the United States, the German bottling plant could not get Coca Cola syrup. The CEO of the plant, Max Keith, needed a product to keep the plant in operation and devised a fruit flavored drink made from available ingredients.
Using apple fiber remaining from cider pressing and whey, a byproduct from cheese manufacture, Fanta was created and became quite popular. The original German Fanta had a yellow color and a different flavor from that of Fanta Orange. The flavor varied throughout the war, depending on the ingredients used. The name 'Fanta' was coined during an employee contest to name the new beverage. Keith told them to let their Fantasie (German for fantasy) run wild. On hearing that, salesman Joe Knipp spontaneously arrived upon the name Fanta.
After World War II, Fanta was introduced to the United States by Coca-Cola, and in 1960 they bought the trademark. Fanta Orange is the most popular Fanta flavor, available in 180 countries. In terms of volume, Brazil is the largest consumer of Fanta in the world. Fanta remains more popular in Europe and South America than in the United States. Primary competitors to Fanta have included Orangina and PepsiCo's Slice and Tropicana Twister. In some markets, Coca Cola also has spun off various diet Fanta varieties including Fanta "Z" and Fanta Zero Orange.
There are over 70 different flavors world-wide. For example, in Bosnia and Herzegovina (and some other countries), there is "Fanta Shokata" based on the traditional Bosnian drink Šokata made from elderflower. In Switzerland and previously the Netherlands the local fruit, blackcurrant is used to produce Fanta as well. Some identical flavors have different names in different markets. The classic orange, for example, was rebranded "Fanta Funky Orange" in 2003 for the Nordic countries and Belgium, while other countries retain the older "Fanta Orange" brand. As of the year 2005, the Fanta brand has been connected with the word Bambaacha (or Bamboocha), which is often seen in the Fanta commercials. TaB diet Cola was originally produced by the Fanta division of Coca-cola and was, at one time, available in a variety of non-cola flavors as well. Later in 2005, Fanta branched out into new Fanta Zero (diet versions) varieties in Great Britain.
In 2001, The Coca-Cola Company began folding what had been known as Minute Maid soft drinks (introduced in 1987 in the United States) and began an aggressive advertising campaign to expand the market for Fanta (which had been available in the United States since 1960), especially among younger consumers. Their campaign features The Fantanas, a fictional girl group whose tagline is Don't You Wanta Fanta? The Fantanas (and their flavors) are Kiki (orange), Sophia (grape), Capri (strawberry), and Lola (pineapple). Along with traditional television and print advertisements, Fanta has been aggressively marketed in movies targeted at teenage audiences.
The Fantanas were parodied several times on the US show, "MADtv", during their 10th season, with former cast member Paul Vogt portraying yet another member of the group called 2 liter Beth: a fat, leering, sexually provocative, food-obsessed young woman with what could be called an "all-purpose", generic Latin accent.
Around 2004 the Fanta website allowed people to produce their own films, based on their televised advert. The advert featured people in a foreign country, with comic subtitles for their language. The Fanta Shockata website let people do similar with a variety of video clips. This became a huge attraction to the site, and has since become a well remembered and celebrated part of the Community of Myth's historic culture - the only time Fanta itself has become part of an internet meme. In the United States, commercials for Fanta come with the tag line, "Wanna Fanta, don't you wanta?" It was changed to "Wanna Fanta, Fanta Fever!" when the Fanta Fever drink was introduced.
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