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.............................. Foster's Beer
Logo and Trademark..............................
Foster's Lager is an internationally distributed Australian brand of beer. It is also brewed under licence in many countries, including the USA, Canada and the People's Republic of China. The European rights to the beer are owned by Scottish & Newcastle plc, who brew and distribute Foster's in most European countries including; the United Kingdom, Greece, France, Belgium, Portugal, Finland, Germany, Spain, Sweden, Ukraine and the Republic of Ireland. In India the rights to the brand are owned by SABMiller. The Foster's brand is also used in Australia on several other beers, notably Foster's Light Ice, a low-alcohol pale lager. Recent statistics show that 30 pints of Foster's are consumed every second in the U.K. alone.
Locally brewed Foster's first "arrived" in the UK with Paul Hogan proclaiming it tasted "like an angel crying on your tongue". However, Foster's Lager had already been imported in large quantities from Australia in its distinctly blue, white and gold cans since the early 1970's. At that time there was a considerable expatriate Australian community in Britain, notably in London in the suburb of Earl's Court, often referred to as "Kangaroo Valley". A mixture of young professionals and alleged "draft dodgers", they created a demand for the importing of numerous Australian products, including Foster's Lager.
Awareness of the brand was spread in Britain by the satirical political magazine "Private Eye" which ran a cartoon series "The Adventures of Barry McKenzie" , featuring a bumbling Foster's swilling Australian "ex-pat". In Britain, the Courage brewing group was acquired in 1986 by Australian "corporate raider" John Elliott. Perceiving the increasing popularity of imported Foster's Lager, it was decided to commence local brewing of the product by Courage.
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