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The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
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.............................. FUBU
Logo and Trademark..............................
The company was founded in 1992 by entrepreneur Daymond John with a line of hats made in his house in Queens, New York. With seed money of around $5,000, Daymond John and a group of five neighborhood friends turned half of his house into a factory and the other half into living space for the five [citation needed], which included J. Alexander Martin, Keith Perrin, and Carl Brown (the "05" commonly found on FUBU jerseys is a reference to these five founders of the clothing line).
FUBU staff started the company for their local youth community and the company employed a high percentage of African-Americans. The founders intended to compete with sportswear companies such as Nike, which use inner-city African-America youth in New York and elsewhere to research what is cool, then make products from the feedback. FUBU felt that Nike was profiting from the authenticity of New York street fashion without giving enough back to the community, and that to this extent African-American culture was being exploited. In targeting African-Americans and defining their competitors this way, FUBU stirred controversy as to whether the company intended to shut out non-blacks (although many people of other backgrounds have evidently had no problem wearing their clothing). FUBU insists they are not intentionally exclusive, and their marketing targets all races, but specifically African-Americans.
The FUBU collection consists of T-shirts, rugby shirts, hockey and football jerseys, baseball caps, shoes and denim jeans.All are embroidered with the FUBU logo. Most of the products, such as the jeans, are imported from around the world. FUBU has now expanded to include various lines such as Platinum FUBU, FUBU footwear for men and women, Intimate Apparel & Active wear, Swimwear, Watches, FUBU suits, and FUBU tuxedos. The Platinum FUBU collection also includes the Fat Albert and Harlem Globetrotters clothing lines.
At its peak, FUBU grossed over $350 million dollars in annual worldwide billings. FUBU have received several honors for their entrepreneurial achievements. These include two Congressional Awards, two NAACP Awards, the Pratt Institute Award, the Christopher Wallace Award, the Online Hip-Hop Award and a Citation of Honor from the Queens Borough President. Today, the FUBU brand is far less prominent in the United States, but remains a competitive brand in the international market.
Comedian and singer Sarah Silverman references FUBU in her 2005 full-length comedy feature film "Jesus is Magic". In a song which also fits prominently into her stand-up comedy, she sings: "Jewish people driving German cars -its the opposite of FUBU." This appears to be in reference to the "For Us By Us" acronym. Fubu was satirized in the movie "How High", where a clothing brand named Bufu was used.
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