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.............................. Gibson Guitar Corp Logo and Trademark..............................

The Gibson Guitar Corporation, of Nashville, Tennessee, USA, is one of the world's best-known manufacturers of acoustic and electric guitars. The company's most popular guitar, the Les Paul Standard, a solid-body electric, sells for about $US 2,300. Gibson also makes guitars under such brands as Epiphone, Kramer, Valley arts, Tobias, Steinberger, and Kalamazoo. In addition to guitars, the company makes pianos through its Baldwin unit, Slingerland drums, as well as many accessory items. 

Company namesake Orville Gibson began making mandolins in Kalamazoo, Michigan, in the late 1890s. Gibson used the same type of carved, arched tops in archtop acoustic guitars, and by the 1930s was also making flattop acoustic guitars and electric guitars. Charlie Christian, the first well-known electric guitarist, helped to popularize Gibson's electric guitars with his use of the ES-150 and ES-200. After being bought by the Norlin corporation in the late 1960s Gibson's quality and fortunes took a steep decline; by 1985 it was within three weeks of going out of business before it was bought by its present owners. Gibson Guitar is a privately held corporation (its stock is not publicly traded on a stock exchange), owned by chief executive officer Henry Juszkiewicz and president David H. (Dave) Berryman.

   

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Many other instrument manufacturers are owned by Gibson including Kramer and Steinberger guitars, as well as Tobias which specializes in bass guitars, Baldwin which makes pianos, Oberheim which makes effects processors and MIDI gear, and Slingerland drums. The Gibson company also makes Gibson-branded amplifiers. The Maestro brand was used in the '60s and '70 for Gibson-produced stomp boxes, the most famous of which was the Maestro Fuzz-Tone, an early distortion pedal (immortalized by The Rolling Stones on their 1965 hit "(I Can't Get No) Satisfaction". It is now a brand used by Gibson-Baldwin Musical Education, which sells various student guitars under different brand names. Another related company is the Heritage Guitars company—an independent guitar company founded by former Gibson employees after Gibson's move to Nashville. Most recently Gibson has purchased Canadian guitar manufacturer Garrison guitars, at this time it is unclear what Gibson's plans are for this brand.

Another related company is Heritage Guitars—an independent guitar company founded by former Gibson employees after Gibson's relocation from Kalamazoo to Nashville. The company set up their factory in Gibson's former Kalamazoo premises, and manufactures handmade guitars that are very similar to the Gibson originals.

Gibson is well-known for making top quality guitars, priced at the upper end of the market. On May 10, 1957 Gibson purchased the Epiphone guitar company, one of their competitors. The original plan was to continue selling Epiphone's successful upright bass; soon they realized they could satisfy requests from new stores to be dealers of this new brand. 

More recently, Epiphone has evolved into a brand for offshore manufacturing. By satisfying demand for copy instruments with official "Epiphone" instruments, Gibson can satisfy the entry level buyer. By producing these instruments themselves they prevent the damage to the brand's quality reputation that is often inflicted by substandard, unauthorized copies. The least expensive Gibson copies are offered through the Baldwin Piano company. These copies are marketed to students, and priced from $99 to $600. Epiphone produces inexpensive versions of most of Gibson's famous solid-body electrics, including the Les Paul, SG, Firebird, and Gibson acoustic models. They also put their brand and guitars on the game series, Guitar Hero.

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