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.............................. Guzzini Logo and Trademark..............................

Plastics have proved to be capable of opening the way to new habits and shaping customs, creating a new culture of use. But most of all, through their association with design, they have broken new ground in aesthetics. Fratelli Guzzini fully embraced this basic concept years ago, and in due course the name of Guzzini became a byword, familiar world-wide, for the production of household articles typified by good design and the broadest appeal. 

Established in 1912, Fratelli Guzzini owes the successes of today to a remarkable hunch — the idea of acrylic as a material for everyday domestic use — on which it promptly acted. This was way back in 1938, at a time when the culture of use was still strongly dictated by past tradition. A courageous move that would soon enough provide the spur for further ideas, all driven by technological innovation: from the adoption of mouldable acrylics during the early 1960s and of two-colour techniques in the 1980s, then cutting-edge technologies like gas-assisted injection moulding in the 1990s, to the interplay we are now seeing between new materials and those with a much longer pedigree, such as porcelain, steel or glass. 

   

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Logo and Trademark (EPS file)

With research into materials, new technologies, adaptation to changing tastes and collaboration on design carried on at every level of the organisation with the expert support of Guzzini Lab — the company’s internal R&D facility — Fratelli Guzzini knows full well that keeping pace with the times and updating continuously is the only way to ensure a designer product can perform the role it now takes on in the eyes of many people: that of the central figure in a new everyday experience, easy to use and inexpensive, but at the same time dependable, and of high manufacturing and aesthetic quality. 

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