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.............................. Hanes Logo and Trademark..............................

Hanes and Hanes Her Way are brands of apparel currently owned by the Hanesbrands, Inc Corporation (NYSE: HBI). The Hanes brand is used by the company for marketing a broad range of apparel essentials. In September 2006, Sara Lee Corporation spun off its branded apparel Americas and Asia business as a separate company called Hanesbrands Inc., which designs, manufactures, sources and sells a broad range of apparel essentials. The Company's portfolio of brands include Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Bali, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo. The brand's two main competitors are Fruit of the Loom and Jockey.

   

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During the 1970s and 1980s, their women's hosiery tagline was "Gentlemen Prefer Hanes". In the early nineties, the slogan was turned around as "The lady prefers Hanes". During the late 1990s, the brand's main slogan was "Just wait'll we get our Hanes on you." In the 2000s, an ad campaign began for their revolutionary Hanes "Go Tagless" T-shirt, featuring various celebrities including Michael Jordan, Jackie Chan and Brian Regan.

In 2005, an ad campaign was run with the slogan "Look who we've got our Hanes on now", featuring various celebrities including Michael Jordan, Jennifer Love Hewitt, Marisa Tomei, Damon Wayans, Matthew Perry, and on Spanish-language advertising, Aracely Arambula, and Pablo Montero. In 2006, the campaign added Kevin Bacon and Christina Applegate to their lineup. In 2007, the campaign expanded again to include Cuba Gooding, Jr..

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