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.............................. Hard Rock Cafe
Logo and Trademark..............................
Hard Rock Cafe is a chain of casual dining restaurants. It was founded in 1971 by Isaac Tigrett and Peter Morton, and their first Hard Rock Cafe opened near Hyde Park Corner in London, in a former Rolls Royce car dealerships showroom close to Hyde Park, where in 1979 they began to cover the walls with rock 'n' roll ephemera.
There are more than 143 Hard Rock Cafes in over 36 countries at current date, with several more in the works. Hard Rock was most popular in the 1980s when some people engaged in the hobby of visiting as many locations as possible and collecting a Hard Rock t-shirt bearing the Cafe logo and the location name.
A second location, originally developed by an unaffiliated group and later purchased by Hard Rock International, opened in downtown Toronto in 1978. Toronto is now home to 2 cafes - which includes the one at the SkyDome, overlooking the stadium field. The chain began global expansion in 1982 when the two agreed to develop their own cafes across the world. Morton (Hard Rock America) opened Hard Rocks in Los Angeles, San Francisco, Chicago, and Houston while Tigrett (Hard Rock International) did so in New York City, Dallas, and Paris. However, the first Hard Rock Cafe in the United States was a short-lived location in Tigrett's home town of Jackson, Tennessee. It was a small restaurant located in the Old Hickory Mall and functioned like any other Hard Rock Cafe with rock and roll memorabilia on the walls and Hard Rock Cafe t-shirts with the city of Jackson listed on the front.
Eventually Tigrett sold his interest to Robert Earl and Mecca Leisure, but Morton opened several more units including Las Vegas, Nevada; San Diego, La Jolla, and Newport Beach, California; Sydney and Melbourne, Australia; Honolulu and Maui, Hawaii; and Israel (later closed) among many others.
In 1990, The Rank Organisation (now The Rank Group) acquired Mecca Leisure and continued expanding the cafes, acquiring the cafes owned by Morton in 1995 at the same time as purchasing the Canadian units that were developed by an unaffiliated company.
The world biggest Cafe of the Hard Rock Cafe business is located in Orlando, Florida, located inside Universal Studios Theme Park. The Cafe is highly decorated with famous musicians instruments such as guitars donated by the likes of Johnny Cash, Joe Perry (Aerosmith), Derick Wibley (Sum 41) and many more, theres even a room decorated with famous Elvis memorbilia.
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