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The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
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.............................. Harley Davidson
100th Anniversary Logo and Trademark..............................
Harley-Davidson Motor Company (NYSE: HOG) is an American manufacturer of motorcycles based in Milwaukee, Wisconsin, United States. The company emphasizes heavyweight (over 750 cc) bikes designed for cruising on the highway and known for their distinctive exhaust note. Harley-Davidson motorcycles (popularly known as "Harleys") are distinctive in design and sound, attracting a loyal following (in marketing terms, the owners form a brand community).
The Motor Company supplies many American police forces with their motorcycle fleets. Harleys are especially noted for the tradition of heavy customization that gave rise to the chopper-style of motorcycle. Licensing of the Harley-Davidson logo accounts for almost 5% of the company's net revenue ($41 million in 2004). Since 1998, the Buell Motorcycle Company has been a 98 % subsidiary of Harley-Davidson.
In 2003, Harley-Davidson Company celebrated its 100th birthday. On Labor Day weekend the city of Milwaukee hosted the largest Harley-Davidson event, and possibly the largest motorcycle event, in history.
Beginning in 1920, a team of farm boys, including Ray Weishaar, who became known as the "hog boys," consistently won races. The group had a hog, or pig as their mascot. Following a win, they would put the pig (a real one) on the back of their Harley and take a victory lap. In 1983, an organization was formed, taking advantage of the long-standing nickname by turning "hog" into the acronym H.O.G., for Harley Owners Group. Many Harley-Davidson enthusiasts capitalize the word to make "Hog" and consider this term the sole property of H-D.
Harley-Davidson attempted to trademark "hog," but in 1999 ultimately lost the case, with the appellate panel ruling that "hog" had become a generic term for large motorcycles, and is therefore unprotectable as a trademark. On August 15, 2006, Harley Davidson Inc. had its NYSE ticker symbol changed from HDI to HOG.
According to a recent Harley-Davidson study, in 1987 half of all Harley riders were under age 35. Now, only 15% of Harley buyers are under 35., and as of 2005, the median age had risen to 46.7. The income of the average Harley-Davidson rider has risen, as well. In 1987 the median household income of a Harley-Davidson rider was $38,000. By 1997, the median household income for those riders had more than doubled, to $83,000.
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