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.............................. Hasbro
Logo and Trademark..............................
Hasbro (NYSE: HAS) is an American toy company. It is one of the largest toy makers in the world, second only to the toy giant Mattel. Hasbro is also the publisher of the world's most popular board game, Monopoly. The corporate headquarters is located in Pawtucket, Rhode Island, United States. In 1923, two brothers—Henry and Helal Hassenfeld—founded Hassenfeld Brothers, a textile remnant company. Over the next two decades, the company expanded to produce pencil boxes and school supplies. In the 1940s, Hassenfeld Brothers produced doctor and nurse kits, its first toys. Hassenfeld Brothers' first toy hit was Mr. Potato Head, which the company purchased from inventor George Lerner in 1952. The toy was a smash success.
In 1964, Hassenfeld Brothers produced the G.I. Joe toy, which they termed an "action figure" in order to market the toy to boys who wouldn't want to play with "dolls". The company shortened its name to Hasbro Industries in 1968. In 1983, Hasbro produced another successful toy franchise, My Little Pony. The company acquired the Milton Bradley Company in 1984, bringing "The Game of Life", "Candy Land", "Twister", "Chutes and Ladders" and "Yahtzee" into the Hasbro fold. Hasbro continued its success in 1984 with the release of the first Transformers toys.
Hasbro, Inc. is now the parent company of several subsidiaries. The toys and games produced by these companies retain their brand identity, which is an important advertising consideration. Many of Hasbro's games have been around so long that they have entered into the popular culture. In 1998 Hasbro bought Avalon Hill for $6 million and in 1999 Wizards of the Coast was bought in a deal worth $325 million. Wizards of the Coast is now a subsidiary of Hasbro as has Avalon Hill as its division. In 2001 money-losing Hasbro Interactive, a subsidiary formed in 1995, was sold to Infogrames in 2001 for $100 million.
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