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.............................. Hasselblad
Logo and Trademark..............................
Victor Hasselblad AB is a Swedish manufacturer of medium-format cameras and photographic equipment based in Gothenburg, Sweden. The company is best known for the range of medium-format cameras it has produced since World War II. Perhaps the most famous use of the Hasselblad camera was during the Apollo Program missions when man first landed on the Moon. Almost all of the still photographs taken during these missions used specially modified Hasselblad cameras.
Hasselblad cameras are still widely used by professional and serious amateur photographers. One reason is the superior image quality of 6x6cm size rollfilm over smaller film and digital sensor formats, along with a reputation for long service life and quality of available lenses.
The company was established in 1841 as a trading company. In 1888, Hasselblad became the sole Swedish distributor of photographic products from Eastman. In 1908 the company established a separate photographic division (Fotografiska AB) to respond to the growth in the photography market. Several different models of Hasselblad cameras were taken into space, most specially modified for the task.
The Hasselblad cameras were selected by NASA because of their interchangeable lenses and magazines. Modifications were made to permit ease-of-use in cramped conditions and while wearing spacesuits, such as the replacement of the reflex mirror with an eye-level finder. Modifications by NASA technicians were further refined and incorporated into new models by Hasselblad. For example, development of a 70mm magazine was accelerated to meet the space program.
The first unmodified Hasselblad 550C cameras were used on the last two Project Mercury missions in 1962 and 1963. They continued to be used throughout the Gemini spaceflights in 1965 and 1966. A general program of reliability and safety was implemented following the Apollo 1 fire in 1967, addressing such issues as reliability and safe operation of electrical equipment in a high-oxygen environment.
EL electric cameras were used for the first time on Apollo 8. A heavily modified 500 EL, the so called Hasselblad Electric Camera (HEC) was used from Apollo 8 on board the spacecraft. Three 500EL cameras were carried on Apollo 11. An even more modified Hasselblad EL Data Camera (HDC), equipped with a special Zeiss 5.6/60 mm Biogon lens and film magazines for 150-200 exposures, was used on the moon surface on the Apollo 11 mission. All following NASA missions also had Hasselblad cameras on board. The photographic equipment and films used on the 5 subsequent flights were similar to that taken on Apollo 11. On Apollo 15, the 250mm telescopic lens was added. During the Space Shuttle period cameras based on the 500 EL/M and 553 ELX were used.
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