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The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
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.............................. Heinz
Logo and Trademark..............................
H. J. Heinz Company (NYSE: HNZ), commonly known as Heinz, famous for its "57 Varieties" slogan, is an American processed-food product company with its headquarters in Pittsburgh, Pennsylvania. Current members of the board of directors of the corporation are: Charles Bunch, Leonard Coleman, John Drosdick, Edith Holiday, Candace Kendle, Dean O'Hare, Matthew Craig Walsh, Dennis H. Reilley, Lynn Swann, William R. Johnson, Michael Weinstein and Thomas Usher. Billionaire Nelson Peltz initiated a proxy battle during 2006, culminating in a vote to place Peltz's nominees on the Board, which, depending on how many seats the dissident group received after the final vote tally, would displace some of the current board members. After the final vote, 2 out of the 5 nominees joined the Heinz Board. The new members of the board were Nelson Peltz and Matthew Craig Walsh.
The company's famous slogan, "57 Varieties", was chosen by Henry Heinz in 1892 after he saw an advertisement for "21 varieties of shoes" in an elevated train car in New York.[citation needed] In actuality, the company was producing over sixty different products at the time, but Heinz chose the number 57 because the numbers "5" and "7" held a special significance for him and his wife (H.J. Heinz Company Heinz - Consumer FAQs Retrieved Oct 25 2006).
Another famous slogan is "Beanz Meanz Heinz", used in the 1960s and beyond to advertise their baked beans in the United Kingdom. Variations of this slogan were used over time, such as "A million housewives every day pick up a tin of Beans and say, Beanz Meanz Heinz", or "Don't be mean with the Beans Mum, Beanz Meanz Heinz". The slogan was put in abeyance during the 1990s, and officially dropped in favor of "Heinz Buildz Britz" c.1996, but after a surprise decline in sales, the new slogan was quickly dropped. In 2002, the company used the nostalgia that by this time surrounded the slogan by running a campaign called "Keep it or can it?" in which Heinz ads from the 1960s and 1970s were re-run, with the addition of an invitation to the public to vote on whether the slogan should be kept. The result was, as expected, a massive majority in favour of keeping the slogan. This, however, was not immediately acted upon, with Heinz's subsequent ad campaign using the slogan "The bean. The superbean." instead, although in 2004 they started spelling "Baked Beanz" with a "z" on their beans, which is seen as a reminder of the slogan, and in 2006 it was announced that the company are planning to re-introduce the slogan in a future campaign. From 2007 the company is again using the slogan "Beanz Meanz Heinz" in its campaigns.
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