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.............................. Horizon Air Alaska Airlines
Logo and Trademark..............................
Alaska Airlines, (NYSE: ALK) is an airline based in Seattle, Washington, United States. It operates hubs at Seattle-Tacoma International Airport, Ted Stevens Anchorage International Airport and Portland International Airport with focus cities at Los Angeles International Airport and San Francisco International Airport. The airline traces its roots to McGee Airways, which flew its inaugural service between Anchorage and Bristol Bay in 1932 with a Stinson single-engined, three-passenger aircraft. Mergers and acquisitions produced changes in the name and saw business expand throughout Alaska and the USA. The airline was called "Alaska Star Airlines" in 1942. The name Alaska Airlines was adopted in 1944 having narrowly beat a competitor applying for the name.
Alaska Airlines moved to the jet age when it brought in a Convair CV-990. Alaska's sister (and wholly owned) airline, Horizon Air, was founded in 1981 to serve communities using routes vacated by larger airlines after the Airline Deregulation Act of 1978. In 1985, Alaska Air Group was formed as a holding company for Alaska Airlines. A year later the holding company acquired Horizon Air and Jet America Airlines, which merged into Alaska Airlines in 1987. The airline employs 9,866 staff (at March 2007).
Alaska's route system spans more than 92 cities in the United States, Canada, and Mexico. The airline operated charter flights to the Russian Far East starting in the late 1960s, and was known for the 1988 Friendship Flight to Provideniya that broke the old Soviet border. The airline began scheduled operations to the Russian Far East in 1991 following the break up of the Soviet Union, but suspended the service in 1998 following the Russian financial crisis. The airline flew MD-80 aircraft on these routes.
Alaska's reputation for outstanding service has earned it high marks from sources such as Travel + Leisure and Condé Nast Traveler magazines. The airline is considered an early adopter of technology, and was the first to sell tickets on their own website, allow web check-in, and install self check-in kiosks at airports. Alaska Airlines also was the first airline to introduce the digEplayer, a portable digital entertainment system which features on-demand movies, TV shows, cartoons, music and destination info.
Alaska has historically been one of the largest carriers on the US west coast as well as to and within the State of Alaska, with strong presences in Seattle, Portland, the San Francisco Bay Area and the Los Angeles Metro Area (serving all five LA-area and three Bay Area major airports). With the delivery of 737 Next-Generation aircraft starting in 1999, Alaska began launching more long-haul flights. In 2000, Alaska started service between Anchorage and Chicago. In 2001, the airline was granted slot exemptions by the Department of Transportation to operate a nonstop flight from Washington National Airport (DCA) to Seattle, which was halted after only a few days due to 9/11. However, the service resumed the following year, with an additional flight from Washington National to Seattle added in 2004, as well as new non-stop service between Washington National and Los Angeles. Other long-haul flights from Seattle were launched starting in 2002, including flights to Orlando, Dulles Airport near Washington D.C., Boston, Miami, and Newark. In October 2007, Alaska Airlines began service to Hawaii, providing non-stop service to Honolulu from Seattle and Anchorage as well as service to Lihue, Kauai from Seattle.
Alaska Airlines' regional carrier, Horizon Air, is closely integrated into Alaska's operations, with Alaska and Horizon sharing many routes. Alaska and Horizon are owned by the same parent company, Alaska Air Group. The airline's frequent flyer program is called Mileage Plan. Alaska Airlines is not part of any of the three major airline alliances, but Mileage Plan airline partners include prominent members of SkyTeam, such as Continental Airlines, Delta Air Lines, Northwest Airlines, KLM, and Air France, as well as members of Oneworld, including American Airlines, British Airways, Cathay Pacific, and Qantas.
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