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.............................. Jaguar
Logo and Trademark..............................
Jaguar Cars Limited is a luxury car manufacturer, originally based at Browns Lane, Coventry, England but now at Whitley, Coventry. It was founded as the Swallow Sidecar Company in 1922, changing to SS Cars Ltd in 1934, and becoming Jaguar Cars Ltd in 1945. The company has been owned by Ford since 1989 and currently forms a part of Ford's Premier Automotive Group with Volvo and Land Rover. Ford is currently considering divesting all three Premier units. The name is pronounced "jag u ar"; with the term "Jag" being used colloquially.
The company was originally located in Blackpool but moved to Coventry in 1928 when demand for the Austin Swallow became too great for the factory's capacity. Today, Jaguars are assembled at Castle Bromwich in Birmingham and Halewood in Liverpool. The historic Browns Lane plant closed in 2005, leaving the XJ, XK and S-Type production at Castle Bromwich and the X-Type at Halewood, alongside the new Land Rover Freelander 2, from 2007.
Since Land Rover's 2002 purchase by Ford, it has been closely associated with Jaguar. In many countries they share a common sales and distribution network (including shared dealerships), and some models now share common components, although the only shared production facility is Halewood, for the X-Type and the Freelander 2. Jaguar Cars holds Royal Warrants from both HM Queen Elizabeth II and HRH Prince Charles.
The Jaguar company started production with the pre-war 1.5, 2.5 and 3.5 litre models which used engines designed by the Standard Motor Company. The 1.5 litre four-cylinder engine was still supplied by Standard but the two larger six-cylinder ones were made in house. These cars have become known unofficially as Mark IVs.
The first post war model was the 1948 Mark V available with either 2.5 or 3.5 litre engines and had a more streamlined appearance than pre-war models, but more important was the change to independent front suspension and hydraulic brakes.
The big breakthrough was the launch in 1948 of the XK120 sports car, with the new XK twin overhead camshaft (DOHC) 3.5 litre hemi-head six-cylinder engine designed by William Heynes, Walter Hassan and Claude Baily. This engine had been designed during the long nights during the war when they would be on fire watch in the factory. After several attempts a final design was arrived at. That is until owner William Lyons said "make it quieter". The car had originally been intended as a short production model of about 200 vehicles as a test bed for the new engine until its intended home, the new Mark VII saloon, was ready. The XK120's reception was such that production continued until 1954; it was followed by the XK140, the XK150, and the E-Type, keeping Jaguar in the sports car market.
Introducing the large Mark VII saloon in 1951, a car especially conceived for the American market, Jaguar soon found itself overwhelmed with orders. The Mark VII and its successors gathered rave reviews from magazines such as Road & Track and The Motor. In 1956 a Mark VII won the prestigious Monte Carlo Rally.
The 1955 Mark 1 small saloon was the first monocoque (unibody) car from Jaguar and used a 2.4 litre short stroke version of the XK engine. In 1959, the car was improved with a larger engine and wider windows and became the Mark 2, one of the most recognizable Jaguar models ever produced. It would be popular with British police forces for its small size, light weight, and powerful engine.
The Mark VIII of 1956 and Mark IX of 1958 were essentially updates of the Mark VII but the Mark X of 1961 was a completely new design of large saloon with all round independent suspension and unibody construction.
The independent rear suspension from the Mark X was incorporated in the 1963 S-Type which closely resembled the Mark 2, and in 1967 the Mark 2 name was dropped when the small saloon became the 240/340 range. The 420 of 1966, also sold as the Daimler Sovereign, put a new front onto the S-type, although both cars continued in parallel until the S-Type was dropped in 1968. The Mark X became the 420G in 1966.
Of the more recent saloons, the most significant is the XJ (1968-present), still the definitive Jaguar saloon car for many. Since 1968 the Series I XJ has seen major changes in 1973 (to Series II), 1979 (Series III), 1986 Europe / 1987 United States (XJ40), 1995 (X300), 1997 (to the V-8 powered X308), 2003 (the present model, X350). The most luxurious XJ models carry either the Vanden Plas (US) or Daimler (rest of world) nameplates.
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