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.............................. JBL
Logo and Trademark..............................
JBL is an American audio electronics company owned by Harman International that was founded in 1946 by James Bullough Lansing. Their primary products are loudspeakers and associated electronics. There are two independent divisions within the company — JBL Consumer and JBL Professional. The former produces audio equipment for the home market while the latter produces professional equipment for the studio, installed sound, tour sound, portable sound, and cinema markets.
James B. Lansing founded JBL the year after leaving Altec Lansing as their Vice President of Engineering in 1945. He initially developed a series of loudspeaker components and systems that were mainly targeted at the home and cinema sound fields. One of these components was the D130, a 15-inch transducer for which a variant would remain in production for the next 55 years.
James Lansing was noted as an innovative engineer, but a poor businessman. As a result of deteriorating business conditions and personal issues, he took his own life on September 29, 1949. The company then passed into the hands of Bill Thomas, JBL’s then vice-president. Thomas was responsible for revitalizing the company and spearheading a remarkable period of growth for the two decades following. During this time, JBL gained a reputation for quality home loudspeakers. Two products from that era, the Hartsfield and the Paragon, continue to be highly desired on the collectors market.
In 1969, Bill Thomas sold JBL to the Jervis Corporation (later renamed Harman International) headed by Dr. Sidney Harman. The 1970s saw JBL become a household brand, starting with the famous L-100 which was the largest selling loudspeaker model of any company to that date. The 1970s also saw a major JBL expansion in the professional audio field from their studio monitors. By the end of the decade recording studios in the United States used more JBL monitors than the combination of all other brands. The JBL L-100 and 4310 control monitors were noteworthy, popular home speakers. In the 1980's the L-100, 4312 and others were updated with an aquaplas laminated midrange and woofer drivers, and a titanium-deposited tweeter diaphragm. The new designation being the L-80t, L-100T L-120T and the flagship L-250ti. JBL in Northridge used the roof to test speaker drivers, like an outdoor equivalent to an anechoic chamber.
Over the next two decades JBL, became more mass market in their consumer (Northridge) loudspeakers. At the same time, they made an entry into the high end market with their project speakers, consisting of the Everest and K2 lines. JBL became a prominent supplier to the tour sound industry, with their loudspeakers being employed by touring rock acts and music festivals. JBL products were the basis for the development of THX loudspeaker standard. which resulted in JBL becoming a popular cinema loudspeaker manufacturer.
JBL was formerly used in Ford's top of the line audio systems similar to competition from Chrysler with Infinity (audio), and Nissan with Bose Corporation. Today, Toyota uses JBL systems in their product line-up.
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