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The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
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.............................. Jeep
Logo and Trademark..............................
Jeep is an automobile marque (and registered trademark) of Chrysler. It is the oldest SUV brand, with Land Rover coming in a close second. Many people treat the word "jeep" as a generic term and use it uncapitalised for any vehicle of this shape and function. The marque has gone through many owners, starting in 1941 with Willys, which produced the first Civilian Jeep (CJ). Willys was sold to Kaiser in 1953, which became Kaiser-Jeep in 1963. American Motors (AMC) purchased Kaiser’s money-losing Jeep operations in 1970. The utility vehicles complemented AMC’s passenger car business by sharing components, achieving volume efficiencies, as well as capitalizing on Jeep’s international and government markets.
The French automaker Renault began investing in AMC in 1979. However, by 1987, the automobile markets had changed and even Renault itself was experiencing financial troubles. At the same time, Chrysler Corporation wanted to capture the Jeep brand, as well as other assets of AMC. Chrysler bought out AMC in 1987, shortly after the Jeep CJ was replaced with the AMC-designed Jeep Wrangler or YJ. Chrysler merged with Daimler-Benz in 1998 to form DaimlerChrysler. DaimlerChrysler eventually sold most of their interest in Chrysler to a private equity company in 2007. Chrysler and the Jeep division now operate under the name Chrysler Holding LLC.
Toledo, Ohio has been the headquarters of the Jeep marque since its inception, and the city has always been proud of this heritage. Although no longer produced in the same factory as the World War II originals, two streets in the vicinity of the old plant are named Willys Parkway and Jeep Parkway.
American Motors set up the first automobile-manufacturing joint venture in the People's Republic of China on January 15, 1984. The result was Beijing Jeep Corporation, Ltd., in partnership with Beijing Automobile Industry Corporation, to produce the Jeep Cherokee (XJ) in Beijing. Manufacture continued after Chrysler's buyout of AMC. This joint venture is now part of DaimlerChrysler and DaimlerChrysler China Invest Corporation. The current model is the Jeep 2500, an updated XJ Cherokee.
Jeep vehicles have "model designations" in addition to their common names. Nearly every civilian Jeep until the mid-2000's has a 'xJ' designation, though not all are as well-known as the classic CJ. Chrysler has now changed to an "xK" designation.
A division of Chrysler Holdings, the most recent successor company to Willys, now holds trademark status on the word "Jeep" and the distinctive 7-slot front grille design. The original 9-slot grille associated with all WW2 jeeps was designed by Ford for their GPW, and because it weighed less than the original "Slat Grille" of Willys, (an arrangement of flat bars) was incorporated into the "Standardized jeep" design.
The history of the Humvee has ties with Jeep. In 1971, Jeep's Defense and Government Products Division was turned into AM General, a wholly-owned subsidiary of American Motors Corporation, which also owned Jeep. In 1979, while still owned by American Motors, AM General began the first steps toward designing the High Mobility Multipurpose Wheeled Vehicle. AM General also continued manufacturing the DJ, which Jeep created in 1953.
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