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.............................. Jetstar Airways
Logo and Trademark..............................
Jetstar Airways is a low-cost airline based in Melbourne, Australia. It is a subsidiary of Qantas, created in response to the threat posed by low-cost airline Virgin Blue. It operates an extensive domestic network and regional and international services. Its main base is Melbourne Airport.[1] It has a sister operation called Jetstar Asia/Valuair which has an extensive operation through out Asia. In the near future Jetstar Asia will team up with 30% Qantas owned Pacific Airlines to provide new destinations in Vietnam, flying the lucrative Ho Chi Minh City-Singapore route. It will also take over the Singapore-Darwin-Cairns route currently operated Jetstar Asia from February 1 2008.
The airline was established by Qantas in 2003 as a low-cost domestic subsidiary. Qantas acquired Impulse Airlines and relaunched the airline under the Jetstar brand. Domestic passenger services began on 25 May 2004, after it commenced selling tickets in February 2004. International services to Christchurch, New Zealand, commenced on 1 December 2005. Although owned by Qantas, its management operates largely independently of Qantas through the company formerly known as Impulse Airlines - an airline acquired by Qantas on 20 November 2001.
Despite its low-cost ethos, Jetstar currently offers a limited number of connecting services without through baggage checking - though this has changed since International flights commenced in November 2006 when baggage connectivity and connecting services were added as a service offering for Domestic flights connecting with International flights only. Reserved seating is currently provided on all routes and from 4 October 2006 Jetstar became the first Australian airline to allow customers to select their seat when booking.
On 13 December 2004, the first flight of sister airline Jetstar Asia Airways took off from its Singapore hub to Hong Kong, marking Qantas' entry into the Asian low-cost market, and its intentions in battling key competitor Singapore Airlines at its home ground. Note that Qantas has only a 42.5% stake in Jetstar Asia's ownership. (See Jetstar Asia Airways)
On December 1, 2005, Jetstar commenced operations from 4 Australian cities Sydney, Melbourne, Brisbane and the Gold Coast to Christchurch in New Zealand. On December 7, 2005 it was announced that Jetstar would establish the world's first global low cost airline flying initially to destinations within 10 hours of Australia but later to operate to Europe and the Americas. At the end of 2005, it was announced that Jetstar would fly to Perth, Western Australia, from Geelong's Avalon Airport.
In July 2006, Jetstar and Jetstar Asia were brought together under the Jetstar brand. Jetstar, Jetstar Asia Airways and Valuair customers now make all online bookings through Jetstar.com. The advertising slogan of Jetstar is "All day every day low fares". Two additional slogans have recently been used in its marketing campaigns; "Let's Fly Jetstar" (2004-2006) & "It's All About Choice (Fly Away)" (2006-present). In 2007, Jetstar won the low-cost carrier section of the Skytrax World Airline Awards.
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