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.............................. JPMorgan Logo and Trademark..............................

JPMorgan Chase (NYSE: JPM) is one of the oldest financial services firms in the world. The company, headquartered in New York City, is one of the leaders in investment banking, retail financial services, asset and wealth management and private equity. With assets of $1.4 trillion, JPMorgan Chase is currently the third largest banking institution in the United States, behind Bank of America and Citigroup. The hedge fund unit of JPMorgan Chase is the largest hedge fund in the United States with $34 billion in assets as of 2007. Formed in 2000 when Chase Manhattan Corporation acquired J.P. Morgan & Co., the firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and governmental clients.

In 2004, the company acquired Bank One of Chicago, bringing on board Bank One CEO Jamie Dimon as president and COO of the merged firm and designating him as CEO William B. Harrison, Jr.'s future successor. Dimon quickly made his influence felt by embarking on a cost-cutting strategy and placing some former Bank One executives in key ranks at the new company. Dimon became CEO in January 2006, and also became chairman in December 2006.

JPMorgan Chase operates as the brand for the holding company. Chase is used as the brand for credit card services in the United States and Canada and the bank's retail banking activities in the United States: Checking Credit Cards Savings CDs Online Banking & Bill Pay Home Equity Mortgages Auto/Vehicle loans Student Loans Business and Commercial Banking Insurance Investments Retirement Planning JPMorgan & Co. is used as the brand for the bank's: Investment Bank Treasury Services Worldwide Securities Services Private Bank Asset Management One Equity Partners Private Client Services.

   

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In 1895, Drexel, Morgan & Co. became J.P. Morgan & Co. (see also: John Pierpont Morgan). It financed the formation of the United States Steel Corporation, which took over the business of Andrew Carnegie and others and was the world's first billion-dollar corporation. In 1895, it supplied the United States government with $62 million in gold to float a bond issue and restore the treasury surplus of $100 million. In 1892, the company began to finance the New York, New Haven and Hartford Railroad and led it through a series of acquisitions that made it the dominant railroad transporter in New England.

the 1930s, J.P. Morgan & Co. was forced by the Glass-Steagall Act to choose either commercial banking or investment banking. J.P. Morgan & Co. chose to operate as a commercial bank, because it was perceived to be more profitable in the post depression era. Faced with this new paradigm shift, many Morgan partners, along with some Drexel partners, sought to begin what is now called Morgan Stanley. It is a common misconception that the "Morgan" in Morgan Stanley is the last name of John Pierpont Morgan, but, in fact, it is the last name of Henry Morgan, who was a J.P. Morgan partner. J.P. Morgan & Co. incorporated in 1940, and, in 1959, merged with the Guaranty Trust Company of New York to form the Morgan Guaranty Trust Company. Ten years later, it established a bank holding company called J.P. Morgan & Co. Incorporated as its parent. By the late 1990s, when it was acquired by Chase Manhattan (the new company's name became JPMorgan Chase & Co.). The Gramm-Leach-Bliley Act repealed the restrictions of Glass-Stegall and allowed Morgan to turn itself into an investment bank, too. Besides investment banking, it also offered private banking and private equity services.

In 2006, JPMorgan Chase purchased Collegiate Funding Services, LLC, and created Chase Education Finance. On April 7, 2006, JPMorgan Chase announced it would be swapping its corporate trust unit for The Bank of New York Co.'s retail and small business banking network. The swap valued The Bank of New York business at $3.1 billion and JPMorgan's trust unit at $2.8 billion and gives Chase access to 338 additional branches and 700,000 new customers in the New York, New Jersey, and indian operations.

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