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.............................. Juicy Fruit
Logo and Trademark..............................
Juicy Fruit is a flavor and brand of chewing gum made by Wrigley's. Introduced in the United States in 1893, Juicy Fruit almost immediately became one of the best-selling brands in the country, and remains so today. It has had seven different packaging designs as of 2004; many older packages are considered collectors items in a niche market.
Juicy Fruit was taken off the civilian market temporarily during World War II because of shortages in the necessary ingredients to make it; additionally, demand for gum to be included in C-rations made sufficient production impossible. The gum was re-introduced to the general public in 1946.
Each three-gram stick contains ten calories (42 kilojoules). People often report that the (Southeast Asian) jackfruit tastes nearly identical to Juicy Fruit, but just which "fruit" serves as its flavor has been deliberately made vague by Wrigley's. Recently the company has capitalized on this in a campaign selling gum with flavors named "Strappleberry" and "Grapermelon" under the Juicy Fruit brand. Wrigley's apparently told Imponderables that banana is one crucial flavor among many others.
As of 1905, the Juicy Fruit packet was green with large red letters. Over the years, it progressed to brighter colors in 1914 and a more visually attractive package in 1932. It gained white bars across the packing until around 1941 and changed to the nearly modern package in 1948. The emphasis on price was added in 1987 until 2005, when the price increased and it shifted to the newer package. It was the first product to use a bar code.
As of 2006, the UKpackaging retains the older (i.e. late-20th-century) visual style. Despite it not being a sugarless gum, in 2003 Wrigley's replaced some of the sugar with aspartame and acesulfame potassium (Ace K), both artificial sweeteners.
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