|
|
The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
if you don't have them .. you can get them
here!
.............................. KitKat
Logo and Trademark..............................
A Kit Kat bar or KitKat bar is a confection which was first created by Rowntree Limited of York, England, and now produced worldwide by Nestlé, which acquired Rowntree in 1988, except in the USA where it is made under licence by Hershey's. It consists of bars composed of three layers of crème-filled wafer, covered in an outer layer of chocolate. Each finger can be snapped from the bar one at a time. The original four-finger version of this chocolate bar was developed after a worker at the Rowntree's factory in York put a suggestion in the suggestion box for a snack that a 'man could have in his lunch box for work'. It was launched in September 1935 in the UK as Rowntree's Chocolate Crisp (price: 2d). The two finger version was launched on May 15, 1936. Rowntree's Chocolate Crisp was renamed Kit Kat Chocolate Crisp in 1937, and subsequently just Kit Kat after World War II. The name is believed to have come from the Kit-Cat Club, an 18th Century Whig literary club founded in the reign of James II and located at Christopher Catling ("Kit Cat")'s pie-house in Shire Lane, by Temple Bar. A meeting place of the Kit-Cat Club had such low ceilings that paintings hung inside needed to be especially short. Such paintings were later named after the club as 'Kit Kats', as was a type of mutton pie.
The traditional red wrapper of the original bar briefly became blue between 1945 - 1947. As a result of milk shortages after the end of World War II, the milk chocolate coating was suspended and a dark chocolate used instead during that period. In the UK, Nestlé has confirmed that the correct spelling of the brand name is KitKat (one word) although this is not consistent on their website nor on other Kit Kat websites around the world.
The Hershey Company has a licence to produce Kit Kat bars in the United States which dates to 1969, when Hershey executed a licensing agreement for both the Kit Kat and the Rolo with Rowntree. Nestlé, which has a substantial presence in the US, had to honour the licensing agreement which allows Hershey to retain the Kit Kat / Rolo licence so long as Hershey is not sold. This was a factor in Hershey's failed attempt to attract a serious buyer in 2002.
Hershey's Kit Kat packaging and advertising in the USA has differed from the branding used in every other country where the candy is sold although in 2002 Hershey Kit Kats finally started to adopt the slanted ellipse logo used worldwide by Nestlé (Though the ellipse is red and the text is white, rather than the other way around).
External links
|
|
