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.............................. Kraft Foods Inc.
Logo and Trademark..............................
Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for $12.9 billion in 1988, eventually merging it with another food subsidiary, General Foods, which it had acquired in 1985. In 2000, Philip Morris acquired Nabisco and merged it with Kraft. Altria sold 280 million Kraft shares via an initial public offering in 2001, retaining an 88.1% stake. On January 31, 2007, after months of speculation, the company announced that its 88.1% stake would be spun off to Altria shareholders at the end of March 2007. Kraft is now an independent publicly held company.
Kraft is headquartered in Northfield, Illinois, USA, a Chicago suburb. Kraft Foods markets many popular brands in more than 155 countries. Kraft Foods is named after James L. Kraft, who founded the original wholesale cheese business in 1903.
Then Kraft Foods sold several brands after its Nabisco merger. It sold Lifesavers Co. to Wrigley, its certain Canada grocery items, particularly Del Monte and Aylmer to CanGro, its sugar confectionery business and its pet snacks business under the Milk-Bone brand to Del Monte Foods.
Kraft bought several brands parallel to its portfolio, like Boca Burger Co., which makes Boca meat alternatives, Fruit2o, and Veryfine beverages. Altria announced on January 31, 2007, that it will sell all the remaining Kraft Foods shares to Altria's shareholders; each will be given 0.7 share of Kraft for every Altria share they have.
Investor Nelson Peltz bought a three-percent stake at Kraft Foods and is talking with the executives on revitalizing the business, with options such as buying Wendy's fast food chain or selling off Post cereals and Maxwell House coffee. In July 2007, the company bought Groupe Danone's biscuit (cookie) and cereal division for $7.2 billion. While two years earlier firestorms of protest had arisen over plans for American PepsiCo's hostile takeover of the French company, Kraft's announcement was not met with the same protests, although a possible deal comes with strings: promising not to close French factories and keep the cookie headquarters near Paris for at least three years. Kraft is much more powerful in the US than in foreign markets.
In November 2007, Kraft Foods agreed to sell its cereal unit to Ralcorp Holdings, a major private-label food maker, for $2.8 billion in a form of a spin-off merger. This would add 50% to Ralcorp's sales, to $3.3 billion, and will be used for Kraft's debt payment, which is at $13.4 billion, in danger of a downgrade by Standard and Poor's.
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