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.............................. Krispy Kreme
Logo and Trademark..............................
Krispy Kreme is a chain of doughnut stores. Its parent company is Krispy Kreme Doughnuts, Inc. (NYSE: KKD), based in Winston-Salem, North Carolina, United States.
Krispy Kreme sells a variety of doughnuts, but it is most famous for its traditional glazed doughnut, often served warm. Select varieties of Krispy Kreme doughnuts are carried in many grocery stores, convenience stores, and gas stations. Krispy Kreme doughnuts can also be found in some larger Wal-Mart and Target stores in the United States, Wal-Mart, Loblaws supermarkets and Petro-Canada gas stations in Canada, and now many Tesco supermarkets and Tesco Extra hypermarkets in the United Kingdom. The company's growth was steady prior to its initial public offering but profits have decreased in recent quarters.
Most free-standing Krispy Kreme stores are constructed with a long window between the customer area and the kitchen allowing patrons to watch the operation of the doughnut making machines. The machines produce rings of dough, yeast raise, bake, deep-fry, flip, and glaze the doughnuts. These stores have a neon sign that, when lit (usually morning and evening), tells customers that hot, fresh doughnuts are coming off the line at that moment. Some smaller locations, however, bring in their doughnuts from other locations rather than producing them on-site. Krispy Kreme's competitors within the United States include Dunkin' Donuts, Starbucks and Tim Hortons.
Krispy Kreme began another phase of rapid expansion in the 1990s, opening stores outside the United States where most of their stores were located. Then, in December 2001, Krispy Kreme opened its first store outside the U.S. in Mississauga, Ontario, Canada, just outside Toronto. Since 2004, Krispy Kreme has rapidly expanded its international operations. On April 5, 2000, the corporation went public on the NASDAQ using the ticker symbol KREM. On May 17, 2001, Krispy Kreme switched to the New York Stock Exchange, with the ticker symbol KKD, which is its current symbol.
On January 18, 2005, Krispy Kreme announced Stephen Cooper, chairman of financial consulting group Kroll Zolfo Cooper LLC, as interim CEO. Cooper replaces Scott Livengood, who the company said has retired as chairman, president, CEO and a director. The company also named Steven Panagos, a managing director of Kroll Zolfo, as president and COO. Although based on informal advertising such as word-of-mouth, in 2006, Krispy Kreme moved into television and radio advertisements, beginning with its "Share the Love" campaign with heart-shaped doughnuts.
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