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.............................. Krug Champagne
Logo and Trademark..............................
Champagne Krug—a "négociant-manipulateur" with offices in Reims, the main city in Champagne—was one of the famous Champagne houses who formed part of the membership of the Grande Marques. Krug Grande Cuvée is one of the crown jewels in the LVMH wine division, placed alongside the Moët et Chandon's Cuvée Dom Pérignon and Veuve Clicquot's La Grande Dame. As a Champagne, it is distinctive and easily recognised by taste due to the house's policy of complete barrel fermentation and very extended lees aging; on the nose, Krug is identified by its strongly developed and aged nutty lees influence and autolytic notes on the nose, a certain oakiness, as well as a combination of disgorgement freshness and oxidative maturity. On the palate, Krug wines commonly display a raciness resulting from suppression of the malolactic fermentation, and a richness both from lees and from barrel fermentation. It is one of the most obviously oaky of Champagnes and is almost always invariably dry (less than 10g/l RS).
The company produces roughly 500,000 bottles a year of mainly Grande Cuvée, supplemented by a non-vintage rosé, a vintage blanc, and a vintage blanc de blancs from the Clos du Mesnil in the Cotes de Blancs and older vintages released as Krug Collection series. The house uses as its competitive edge the fact that it does not make a non-vintage, rather a multi-vintage. Although technically meaning the same thing, Krug's non-vintage, the Grande Cuvée, is a blend of only good, or declarable vintages. The house also emphasises the fact that primary fermentation occurs completely in small oak barrels; a practice not commonplace anymore in Champagne.
Krug is sometimes considered a producer of only prestige cuvees, which is one of the tenets of the company's marketing strategy. They justify this by pointing out the large number of high-rated crus and the choices of vintages, as well as the extended lees ageing regime of their standard wine, the Grande Cuvee as being similar, if not more than most other house's Prestige Cuvees. Certainly the price of Krug wines is much higher than other Champagne, with even the Grande Cuvee being as priced as high as other very prestigious and highly regarded Prestige Cuvees such as Taittinger's Comtes de Champagne, Moet's Dom Perignon, Veuve's La Grande Dame, Bollinger's RD etc.
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