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The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
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.............................. LaCie
Logo and Trademark..............................
LaCie is a computer hardware company specializing in external hard drives, RAID arrays, optical drives, and computer monitors. They market several lines of hard drives with a capacity of up to many terabytes of data, with a versatile choice of interfaces (FireWire 400, FireWire 800, Serial ATA, USB 2.0, and Ethernet). LaCie also has a series of mobile bus-powered hard drives. Their computer display product line is targeted specifically to graphics professionals, with an emphasis on color matching.
LaCie began life as two separate computer storage companies: LaCie in Portland, Oregon, USA; and électronique d2 in Paris, France. The two organisations focused their businesses on IT storage solutions, based around the SCSI interface standard for connecting external devices to computers. SCSI was adopted by Apple Computer as its main peripheral interface standard and the market for both LaCie and d2 became closely, but not exclusively, associated with the Macintosh platform.
La Cie, Ltd. (La Cie) was founded in July 1987 in Tigard, Oregon, USA. Joel Kamerman, his parents Robert and Tudy Kamerman, and Roger Bates founded La Cie. Joel Kamerman was La Cie's president and general manager from July 1987 through December 1995.
The company was named La Cie, Ltd. by Joel Kamerman. His first company was called Kamerman Labs and having been awakened in the middle of the night with customer phone calls he decided to name the company, The Company. Joel's first new car was a Renault Le Car, hence La Cie (short for "La Compagnie").
Joel Kamerman founded La Cie on three principles: (1) profit was more important than revenue; (2) product differentiation would create profit; and (3) vertical integration was key to La Cie's long term viability. La Cie's objective was to create premier products and differentiate the company through industrial design and value added software.
In the US, La Cie was acquired by the storage manufacturer Quantum. As a subsidiary of Quantum, La Cie was licensed as the exclusive manufacturer of Apple-branded external SCSI hard drives, using Quantum hard disks. Joel Kamerman and Scott Philips negotiated the historic deal between Apple Computer and La Cie.
In Europe, the French électronique d2 was founded in 1989 as a small company by Pierre Fournier and Philippe Spruch, trading from their apartment in the 14th arrondissement of Paris. d2's main activity was assembling hard drives in external SCSI casings and selling them as peripheral devices.
By 1990 the company had outgrown its small beginnings and moved to new 900 square meter premises in rue Watt, also in Paris. By this stage, simply designing casings was no longer sufficient for d2 to maintain a competitive edge, and so the company began to develop its own products and invest in R&D. d2 began to open subsidiaries around Europe, the first in London in 1991, followed by offices in Brussels and Copenhagen. The company began to expand its business beyond the Mac market and target PC users. In 1995, électronique d2 acquired the US company LaCie, a subsidiary of Quantum. LaCie was operating on the same market niche as électronique d2, and the buyout gave d2 a foothold into the North American market.
In 1998, it was decided to adopt the name LaCie as a worldwide brand, dropping the d2 name from its product range (although even today, several products still retain reference to it). The company has been known since then just as LaCie.
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