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.............................. Lavazza Coffee
Logo and Trademark..............................
The Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business of Lavazza S.p.A. is currently administered by the third and fourth generation of the Lavazza family. Lavazza imports coffee from around the world. Countries include Brazil and Colombia in South America, Guatemala, Costa Rica, and Honduras in Central America, Uganda in Africa, and Indonesia and Vietnam in Asia. Sustainable production concerns have led the company to develop the ¡Tierra! project, a sustainable agriculture program in Honduras, Colombia, and Peru, that seeks to improve the quality of coffee as well as the environmental and working conditions of those communities.
Branded as "Italy's Favourite Coffee," the company reports that 16 out of the 20 million coffee purchasing families in Italy choose Lavazza. Among its many offerings today are products such as Top Class, Super Crema, Grand'Espresso, and Dek (decaffeinated).
Lavazza has four production facilities located in Italy, with seven subsidiaries around the world: France, Germany, Spain, United Kingdom, Portugal, Austria, and the United States. Lavazza distributes their products in eighty countries.
Lavazza has recently ventured into the Indian coffee market by buying out the entire stake of the Chennai-based Sterling Infotech group which owns the coffee chain The Barista Coffee Company and the coffee vending business Fresh and Honest. The company's turnover for 2006 is estimated at €930 million.
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