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.............................. Leatherman Tool Group Inc.
Logo and Trademark..............................
Leatherman is a trademark for a line of multitools produced by the Leatherman Tool Group. The tools are usually slightly larger than a Swiss Army knife of similar functionality; each generally includes a knife, pliers, screwdriver and assorted other devices. A primary distinguishing feature between a Leatherman tool and a Swiss Army knife is that the Swiss Army knife is essentially a knife with other tools stored in the handle while a Leatherman tool is essentially a pair of pliers with other tools stored in the handles.
The Leatherman Tool Group was founded by Timothy S. Leatherman, a 1970 graduate of Oregon State University who majored in mechanical engineering. According to a December 10, 1981 column written by Bill Monroe in The Oregonian, Leatherman came up with the idea of a "Boy Scout knife with pliers" during a 1975 driving tour of Europe with his wife, when he was unable to use his pocket knife to fix his repeatedly malfunctioning car.
Leatherman spent several years perfecting his prototype, getting his first patent in 1980. He also spent those early years refining his sales model. He originally expected that industrial companies with large staffs of technicians would be his target customer, but attempts to sell the tool to companies such as AT&T failed. It was only after following the advice of a contact at the Early Winters catalog company to simplify his product that sales began to grow. It was mail-order catalog companies such as Early Winters and Cabela's that gave Leatherman his first significant sales.
Tim Leatherman formed Leatherman Tool Group to sell his creation in 1983. In 1996 the company expanded its manufacturing facility to 90,000 square feet from 30,000 square feet in 1994. Leatherman Tool Group lost a lawsuit for deceptive advertising that was overturned in 2006, but were still required to advertise in California that the company had violated laws in that state. In 2007 the company opened its first retail store, located at its manufacturing facility in Portland, Oregon.
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