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.............................. Lenor Procter & Gamble
Logo and Trademark..............................
Downy is a brand name of fabric softener produced by Procter & Gamble and sold in USA. It entered the U.S. test market in August 1960 and went nation-wide in December 1961. Lenor is a brand name of fabric softener produced by Procter & Gamble, sold in United Kingdom, Ireland, Germany, Austria, Switzerland and Belgium. Since 2004, Lenor advertising has focused on the pleasure women get from the experience of fabrics washed in Lenor. For example, in this advert we see the lengths a woman will go to enjoy the experience by herself: More recently, in June 2007 the brand tried to encourage viewers to switch to the concentrate format by pointing out how many fewer truck loads would be needed if everyone bought concentrated products.
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